Kinugawa Implements Cutting-Edge Hot Profile for Enhanced Business Efficiency

Kinugawa Embraces Hot Profile for Business Advancement

Kinugawa Co., Ltd., based in Osaka, has recently announced the implementation of "Hot Profile," a business tool focused on managing business cards and supporting sales activities. This move comes in collaboration with Hammock Co., Ltd., headquartered in Shinjuku, Tokyo, which specializes in providing software packages and cloud services for corporate clients.

Background and Expected Benefits

Kinugawa specializes in materials tailored for commercial space design, encompassing sales, planning, design, production, and construction as a unified process. Their primary focus is on enhancing commercial environments through exhibitions, events, displays, advertising signage, storefronts, and stage decorations.

The company has also shown a commitment to environmental sustainability by developing eco-friendly materials and introducing a “Green Point System” specifically for the exhibition industry. This innovative system allows clients to support reforestation initiatives by ordering carpets for trade shows, merging environmental conservation with business operations. Through product lines prioritizing reuse and recycling, Kinugawa aims to establish sustainable commercial spaces.

In supporting clients with their exhibition participation, Kinugawa has actively engaged in displaying their products at various trade shows. However, the increasing need for centralized management of customer information and sales activities has led to the decision to explore the implementation of a business card management tool.

Following a trial in select locations, where the utility and effectiveness of Hot Profile were evaluated, Kinugawa decided to proceed with a company-wide rollout. This decision is driven by the desire to visualize customer data and enhance sales activities efficiently. The scalability and ability to maintain up-to-date customer information were significant factors in choosing Hot Profile for broader group implementation.

Features of Hot Profile

Hot Profile enables users to create a highly accurate customer database by scanning business cards with smartphones or scanners. Additionally, it includes a feature that allows sales reports to be linked directly to the registered business card information. Consequently, sales representatives can effortlessly input outcomes from the field using their mobile devices.

The ease of registration promotes better accumulation of customer information, making it possible for the group to visualize data in real-time and swiftly identify connections between staff and customers. Furthermore, the email distribution feature for follow-up after exhibitions ensures a seamless response, preventing missed sales opportunities and enhancing overall sales capabilities across the organization.

About Kinugawa Co., Ltd.

For more information, visit Kinugawa Website

About Hot Profile

Hot Profile is next-generation sales platform that integrates AI with business card management. It allows users to conduct essential sales processes like new client acquisition and sales support all in one place. By analyzing vast amounts of data generated in the field, AI assists in visualizing and proposing the next steps in sales strategy. This maximizes the use of customer data to implement effective sales measures. From frontline sales personnel to management, all necessary information is consolidated to bolster sales productivity and revenue growth significantly.

About Hammock Co., Ltd.

Hammock is a software maker catering to corporate needs. Their mission is to create a brighter society where everyone shines through new experiences powered by technology. The company aims to address client challenges with IT solutions never seen before, offering high-quality features quickly and at appropriate prices.