#Japan #Tokyo #7-Eleven Japan #Choco Mint Melon Pan #Choco Mint Cake

7-Eleven's Exciting Offerings for Choco Mint Enthusiasts

7-Eleven Japan, headquartered in Chiyoda, Tokyo, is set to delight choco mint lovers with the launch of two exciting new products: the Choco Mint Melon Pan and Choco Mint Cake on June 24, 2024. Following the immense success of their choco mint ice cream bar, which sold 660,000 units within two weeks of its May release, the company continues to expand its offerings in the choco mint flavor category.

These two fresh products promise to satisfy the cravings of the growing community of choco mint fans, affectionately dubbed the Chocomint Party.

Why Choco Mint Delight?

The enthusiasm for choco mint skyrockets during the summer months, as noted by seasonal search trends. A recent study by Every, the company behind the recipe video media Delish Kitchen, revealed that the appeal lies in the perfect balance between the sweetness of chocolate and the refreshing taste of mint. The mint green color is also an attractive factor, with around 10% of individuals in their 20s and 30s stating they would purchase over 30 choco mint-related items.

Moreover, February 19 is now officially recognized as Choco Mint Day in Japan, celebrated in conjunction with the American National Candy Association's declaration. Starting in 2024, Tokyo will host the Choco Mint Party Festival, showcasing versatile choco mint products—demonstrating the flavor's expansion beyond traditional seasonal bounds.

Product Details: Choco Mint Melon Pan

• - Price: 168 JPY (including tax: 181.44 JPY)
• - Release Date: June 24, 2024, rolling out nationwide (excluding Okinawa)

The Choco Mint Melon Pan features a delightful crunchy chocolate flake whipped cream sandwiched within a choco mint flavored bread. The combination delivers a perfect harmony between mint’s refreshment and chocolate’s richness.

To create the perfect blend of flavors, the product follows the golden ratio of mint to chocolate—4 to 6. This ratio was established after extensive consumer feedback sessions emphasizing choco mint enthusiasts' preferences.

Product Insights: Choco Mint Cake

• - Price: 148 JPY (including tax: 159.84 JPY)
• - Release Date: June 24, 2024, rolling out nationwide (excluding Okinawa)

The Choco Mint Cake showcases a vibrant mint color, reflecting the choco mint essence. It features a moist chocolate sponge wrapped in a light mint-flavored coating, ensuring a refreshing treat both in taste and appearance. The delicious addition of raw chocolate filling nestled between the cake and mint coating elevates the flavor, delivering an indulgent experience.

A Message from the Development Team

The latest choco mint range has been meticulously crafted for the enjoyment of choco mint fans. The Melon Pan’s perfect ‘4:6’ balance and the playful crunch of chocolate flakes stand out, while the cake boasts both aesthetic allure and rich flavor. We invite all choco mint lovers to try these new treats this summer—an assurance we stand firmly behind!

Important Note:

• - Prices may vary between stores.
• - The displayed prices include reduced tax rates (8%).
• - Limited quantities may lead to shortages, and certain stores may not carry all products.
• - Images are for illustration purposes.
• - Please check the official website for the latest information.