Big Red M Expands Services with Event Planning Consulting
Big Red M, a leading partner in association growth, has taken a significant step forward by launching its event planning consulting services. This new offering is designed specifically to help associations effectively manage and execute impactful events while alleviating the pressure on their internal teams.
In this highly competitive environment, associations are continually looking for innovative ways to engage their members, sponsors, and stakeholders. The introduction of Big Red M’s event planning services adds a vital dimension to their consulting portfolio, providing organizations with comprehensive support from the initial planning stages to the thorough execution of high-profile events.
According to Lucas McCann, the CEO of Big Red M, events represent critical touchpoints for associations. He remarked, “Events are one of the most important touchpoints an association has with its members, sponsors, and stakeholders. But they are also one of the most operationally demanding. Our Event Planning services are designed to bring structure, expertise, and executional strength to organizations that need to deliver exceptional experiences without adding internal strain.”
Comprehensive Event Support
Big Red M’s new consulting service encompasses a wide array of functions essential for successful event planning. This includes:
- - Full-scale event planning
- - Operational support on-site
- - Program development
- - Vendor coordination
- - Budget management
- - Registration oversight
- - Support for sponsors and exhibitors
- - Agenda development
- - Post-event financial reconciliation
The service is spearheaded by Shoshanna Gross, CMP, an experienced event planner whose background includes coordinating conferences, trade shows, and large-scale member events. Gross emphasizes that associations often know what they want but may lack the bandwidth to handle all the logistical elements. She stated, “Our role is to step in as a true partner, bringing clarity, organization, and hands-on execution to help deliver the experience they’ve envisioned.”
Proven Impact on Organizations
Early clients have reported significant benefits from collaborating with Big Red M on their event initiatives. A representative from the Council of State Restaurant Associations (CSRA) shared their positive experience, noting, “Big Red M hit the ground running, creatively working within our budget and demonstrating strong experience and know-how. Many of our attendees commented that it was our best meeting to date, and they had all the planning documents to back up questions we needed to address with the venue.”
Similarly, the American Business Women's Association (ABWA) highlighted how partnering with Big Red M allowed them to host events at a higher standard without exhausting their internal resources. “Their ability to step in and manage the operational details has been critical to delivering a seamless experience for our members and partners,” said a representative.
Commitment to Association Growth
The introduction of these event planning services is part of Big Red M’s broader commitment to helping associations strengthen their revenue streams and engage their members more effectively. By offering hands-on consulting that emphasizes execution and practical strategies, Big Red M positions itself as a vital ally for organizations navigating the complex landscape of member engagement and event management.
For further details about Big Red M and its event planning consulting services, interested parties can visit their website at
bigredm.com/what-we-do/consulting.
About Big Red M
Since its inception in 2010, Big Red M has dedicated itself to empowering associations through strategic membership development, enhanced revenue initiatives, and brand elevation through bespoke consulting, sales, and publishing services. By facilitating comprehensive growth strategies and expert execution, Big Red M allows associations to focus on their core missions while achieving sustainable success.