#Japan #Tokyo #Live Commerce #CITEN #MITOE

A Bold New Venture for CITEN

A standout example of innovation in international business, the popular Japanese brand CITEN has recently undertaken an extraordinary endeavor by implementing simultaneous live commerce events targeting both the Taiwanese and Hong Kong markets. This initiative, spearheaded by the International Business Connection Organization, marks a significant milestone in Japan's efforts to expand its reach overseas.

A Revolutionary Approach to Live Commerce

This live commerce project stands out with its unique format: two premier live streamers from Taiwan and Hong Kong hosted simultaneous broadcasts from a single retail location. This approach captures a live audience from both regions, creating an exhilarating atmosphere as viewers engage with CITEN's appealing product offerings in real-time. Instead of merely selling products, this event transformed into a high-energy entertainment spectacle, effectively connecting the brands with their audience and offering a dynamic shopping experience unlike any other.

Collaborative Efforts Driving New Challenges

Typically, live commerce has been executed within the confines of one specific country or region. However, the International Business Connection Organization has taken a forward-thinking approach by launching a strategy for simultaneous broadcasting across multiple markets. By leveraging CITEN's strong brand identity alongside a network of leading livestreamers in Asia, this initiative has successfully implemented a concept that presents formidable new opportunities for Japanese companies aiming for overseas expansion.

Japanese brands can learn valuable lessons from the success of this endeavor and explore innovative ways to increase their international presence. This collaborative model provides a robust and fresh alternative for businesses seeking to penetrate foreign markets, emphasizing adaptability and creativity in today's rapidly changing commerce landscape.

Meet the Stars of the Show

MITOE

MITOE is a top live streamer in Taiwan, renowned for her expertise in cosmetics and fashion, particularly in promoting Japanese and Korean brands. With an impressive track record, she has successfully launched her apparel brand, OH! DAY, and has collaborated with numerous well-known Japanese brands. Her approachable personality and insightful reviews consistently captivate a large audience, making her a powerhouse in the livestreaming space. You can follow her on Facebook.

TML Global LIVE

From the bustling streets of Hong Kong, the energetic TML Global LIVE channel specializes in beauty, healthcare, and lifestyle products, amassing a significant following in the local market. With their own dedicated app, TML Global, this channel exudes substantial influence and is known for its quick-paced broadcasts and precise product suggestions that resonate well with viewers' needs. The channel boasts a passionate fan community that ensures impressive sales figures with each live session. Find out more about them on Facebook.

Understanding the CITEN Brand

Founded in the Autumn/Winter season of 2021, CITEN signifies beginnings, viewpoints, and pivotal points, framing a vision of being a place of origin and significance. The brand prides itself on its commitment to 'FUTURE ESSENTIALS,' engaging with the concept of creating clothes for the future—items that offer durability, comfort, and versatility suitable for various lifestyles.

About the International Business Connection Organization

Established with the ambition to support Japanese companies' international expansion, the International Business Connection Organization operates on three main pillars of support: knowledge, networks, and opportunities. Beyond information provision, they facilitate various initiatives including live commerce, local experiential sales, company matchmaking with overseas enterprises, and interactive seminars and networking events, allowing companies to actively engage in international business ventures.

Services Offered

• - RENKETSU LIVE: Supporting overseas live commerce
• - RENKETSU STORE: Assisting in cross-border e-commerce sales
• - Collaborative networking events and partnerships with international companies
• - Seminars and experiential tours about overseas expansion

Organizational Details

• - Name: International Business Connection Organization
• - Established: December 2024
• - Representative: Keisuke Matsuura
• - Headquarters: 2-8-21 Minami-Azabu, Minato-ku, Tokyo, 6F SNUG MINAMI-AZABU
• - Website: kokusaibiz.org
• - Business Focus: International expansion support, live commerce, networking events, and forums