Discover Your Ideal Fit: LILY BROWN Lingerie Launches Body-Shape Specific Tee Collection

In an exciting development for fashion enthusiasts, LILY BROWN, a women's brand by Mash Style Lab, has unveiled its stunning new lingerie line - LILY BROWN Lingerie. This latest collection, featuring body-shape specific T-shirts, has been meticulously crafted under the supervision of body shape consultant Megumi Mahune. Set to launch on April 8, 2026, at noon, customers will find these finely tailored pieces available on LILY BROWN's official online store, the MASH STORE app, and at various retail locations across Japan.

Body Shape Tailored T-Shirts: A Customized Fit

The newly introduced T-shirts come in three body shape categories: WAVE, STRAIGHT, and NATURAL. Each design takes into account individual body types, delivering a unique, flattering fit that combines comfort with style.

WAVE Body Type

- Product Name: Cup-in T: Wave
- Color Options: OWHT
- Size: Free (Recommended for B, C, D cups, Under 65-70)
- Price: 8,910 JPY (including tax)

Crafted from Evercool polyester for moisture-wicking functionality, the T-shirt for WAVE type features a design that enhances the collarbone without revealing it. The flared sleeves and the raised hemline provide an illusion of a delicate silhouette, making it perfect for both high-waisted bottoms and short-length tops.

STRAIGHT Body Type

- Product Name: Cup-in T: Straight
- Color Options: OWHT
- Size: Free (Recommended for B, C, D cups, Under 65-70)
- Price: 8,910 JPY (including tax)

This version showcases a three-dimensional body line, achieving a sharp upper body profile. The wider neckline enhances the décolletage while strategically placed sleeves draw attention upwards, providing an aesthetic that promotes natural elegance. This shirt’s length balances beautifully, allowing it to be styled both in and out easily.

NATURAL Body Type

- Product Name: Cup-in T: Natural
- Color Options: OWHT
- Size: Free (Recommended for B, C, D cups, Under 65-70)
- Price: 8,910 JPY (including tax)

Designed with a broader neckline to accentuate the collarbone, this top embodies sophistication. Its slightly oversized fit and strategic length balance shape and casual elegance, making it easy to wear in various styles.

Styling Event with Megumi Mahune

To commemorate the release of this exceptional collection, LILY BROWN will host a personal styling event featuring Megumi Mahune at the Shibuya Parco store. On April 11, 2026, from noon to 6 PM, customers will have the opportunity to receive tailored style advice based on body shape diagnostics. Participation requires prior reservation for time slots of 15 minutes each.

What is Body Shape Diagnosis?

Understanding your body's unique structure can significantly enhance your fashion choices. Body shape diagnosis helps individuals discover which materials and designs best suit their physique, alleviating common style concerns related to silhouette and balance. Consequently, knowing your body shape serves as a valuable guide when selecting clothing.

More About LILY BROWN Lingerie

The newly launched lingerie series retains the refined essence of the brand’s ‘Vintage Feature Dress’ concept, now enriched with a focus on elegance and vintage appeal. With delicate details and fine lace inflections, the collection includes innovative wire bras and versatile inners generously prepared to cater to seasonal trends. The incorporation of vintage charm within modern fashion creates a wardrobe ideal for today’s discerning customer.

For updates on this collection and further inquiries, visit LILY BROWN’s official website and follow them on social media for more styling tips and trends.

Embrace your body type and experience fashion that feels true to you with LILY BROWN Lingerie. The perfect fit is just around the corner!