Tamron Announces Price Adjustment for Mirrorless Camera Lenses Starting April 2026

Tamron Inc., a prominent manufacturer of optical equipment based in Saitama, Japan, has recently disclosed important information regarding the pricing of select mirrorless camera lenses. Starting on April 1, 2026, the company will implement a price adjustment for specific lens models amid ongoing challenges with rising costs associated with raw materials, manufacturing, and logistics.

The decision to increase prices has not been made lightly. Tamron has consistently worked to manage costs and maintain their pricing structure despite unfavorable external economic conditions. However, the persistent increases in costs have made it increasingly difficult for the company to absorb these expenses solely through their own measures. Thus, the adjustment is necessary to continue delivering high-quality products to their customers.

Among the affected products are the well-regarded Tamron lenses designed for various mounts, including Sony E and Nikon Z systems. Below are the details of select lenses that will see a price revision:

Affected Products


JAN Code Product Name Mount New Suggested Retail Price (Tax Included)
----------------------------
4960371006796 28-75mm F/2.8 Di Ⅲ VXD G2 (Model A063) Sony E Mount ¥149,600
4960371006901 28-75mm F/2.8 Di Ⅲ VXD G2 (Model A063) Nikon Z Mount ¥154,000
4960371006703 28-200mm F/2.8-5.6 Di Ⅲ RXD (Model A071) Sony E Mount ¥129,800
4960371006789 35-150mm F/2-2.8 Di Ⅲ VXD (Model A058) Sony E Mount ¥253,000

Tamron Inc. takes pride in offering a wide array of optical products suitable for various applications. Their extensive portfolio includes interchangeable lenses for digital single-lens reflex cameras, surveillance camera lenses, and industrial vision lenses, among others. Furthermore, the company is committed to environmental conservation efforts throughout its business practices.

In light of these changes, Tamron remains devoted to innovation and high-quality manufacturing. They emphasize the significance of maintaining customer trust and satisfaction as they navigate these necessary adjustments in pricing.

For those with inquiries about the products or changes, Tamron’s Customer Service can be reached at their dedicated helpline, opening weekdays from 9:30 AM to 6:00 PM. Direct calls can be made to the following numbers: 0570-03-7070 or, if necessary, 03-6703-6685. Please note that standard local call rates apply.

As Tamron continues to develop its offerings with a focus on advanced technology and creative solutions, they strive to meet the needs of their diverse customer base and address the dynamic aspects of the camera lens market.

This price adjustment is set against a backdrop of the company's ongoing commitment to quality and service, solidifying their position in the competitive landscape of optical manufacturing. Tamron looks forward to the continued loyalty of consumers and partners as they enhance their product lineup and services in the future.

Topics Consumer Products & Retail)

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