#Japan #Karuizawa #Fruits et beurre #Shinshu fruits #弘乳舎 TOKYO

Fruitful Innovation in Karuizawa: 'Fruits et beurre' Opens its Doors

The picturesque town of Karuizawa is set to welcome a new gem in its culinary scene with the grand opening of 'Fruits et beurre - Breads and Fruits | Karuizawa Lab' on April 21, 2026. This exciting new confectionery shop is a brainchild of Cerfeuil Co., Ltd., a subsidiary of JFLA Holdings, which is based in Tokyo. The brand is inspired by the unique flavors of rare white butter alongside the finest fruits sourced from the Shinshu region.

Crafting a New Culinary Experience

As an extension of the already popular '弘乳舎 TOKYO', known for its exquisite white butter confectioneries, 'Fruits et beurre' aims to blend this rich staple with the delectable fruits of Shinshu. Each item reflects the freshness of the region, coupled with the creamy texture of the white butter, promising a delightful experience for both locals and visitors.

The term 'Karuizawa Lab' embodies the brand's ethos of exploration and innovation in flavor development. The founders emphasize that their store is not merely a place for selling goods but a hub for continuous research and evolution of new tastes suitable for Karuizawa, combining traditional methods with modern culinary creativity. This commitment to quality and innovation shines in their offerings, tapping into the natural sweetness and the bounty of nature found in Shinshu.

Ingredients of Distinction

1. Pure White Butter

Founded in 1883 in Kumamoto, 弘乳舎 is one of Japan's largest dairy manufacturers, renowned for its extensive milk storage and processing capabilities. The white butter is crafted using a traditional metal churn technique represented by a semi-automated churn that requires careful attention from skilled artisans. This method produces a butter that is distinctive for its bright white color and creamy, yet light flavor profile, making it highly sought after. Limited production quantities often result in quick sell-outs, even on their online shop.

2. Shinshu Fruits

The fruits sourced from Nagano Prefecture are celebrated for their intense sweetness and rich flavors, thanks to the unique inland climate. The marked temperature variations and prolonged sunshine yield fruits that are not just delicious but also vibrant in taste. 'Fruits et beurre' specializes in curating high-quality Shinshu fruits, such as strawberries, apricots, blueberries, white peaches, Shine Muscat grapes, Kyoho grapes, La France pears, and apples. These fruits are transformed into jellies, jams, spreads, sauces, and syrups, tailored to complement the confectioneries' characteristics and elevate their natural flavors.

Tempting Lineup of Products

Among the delightful offerings at 'Fruits et beurre' is the Cheese Roll Cake featuring Shinshu Fruits priced at 480 yen (tax included). This gluten-free creation envelops a rich, creamy cheese filling infused with the distinct acidity of Shinshu fruits. Seasonal variations are also available, featuring exclusive jellies made from local produce.

Other tantalizing options include:

• - Vanilla-scented butter cake with Shinshu fruits
• - Milk & butter cookies
• - Fruit financiers with Shinshu bounty
• - Petit cakes and sandwich cookies made with Shinshu wheat and fruits
• - Seasonal delicacies like cream-filled dorayaki and cream puffs

Prices will range from 216 yen for individual items to gift sets starting at 1,188 yen.

Store Details

'Fruits et beurre - Breads and Fruits | Karuizawa Lab'

Location: Karuizawa Prince Shopping Plaza, Souvenir Court, SC-02 block
Access: A mere 3-minute walk from JR Karuizawa Station on the Hokuriku Shinkansen
Store Size: 46.09 m² (approximately 13.9 tsubo)
Opening Hours: Aligning with the hours of the Karuizawa Prince Shopping Plaza

For more information, visit the official shopping plaza website: Karuizawa Prince Shopping Plaza

弘乳舎 TOKYO's Legacy

Founded in September 2019, 弘乳舎 TOKYO celebrates the essence of white butter, presenting confectioneries that reflect a comforting hometown breeze in a contemporary Tokyo style. From salt butter dorayaki to delightful black bean butter sandwiches, their rich offerings resonate with Japan's culinary heritage, showcasing a harmonious blend of Western techniques and local ingredients.

Experience the magic of flavor at the new 'Fruits et beurre' and savor a journey into Japan's sweet delights, crafted with passion and precision.