Cboe Unveils 'Life is Better With Options' Campaign to Promote Options Trading

Cboe Launches Innovative Campaign: 'Life is Better With Options'

On September 2, 2025, Cboe Global Markets, Inc. (Cboe: CBOE), which stands as a leader in the derivatives and securities exchange realm, introduced its latest global advertising initiative, titled Life is Better With Options. This campaign not only showcases the company's commitment to expand awareness about options trading but also emphasizes its educational efforts in helping both institutional and retail investors grasp the potential benefits of utilizing options in their investment strategies.

The central theme of the campaign revolves around the idea that options create opportunities. The analogy draws a parallel between the choices we make in everyday life and the flexibility options afford investors when it comes to asset management. Options can play a crucial role in risk management and can potentially enhance portfolio performance by allowing investors to generate income and redefine their risk-return profiles. Cboe's campaign employs engaging visual narratives to convey this message, demonstrating how essential options are in the landscape of investing.

Catherine Clay, Cboe's Global Head of Derivatives, highlighted that options trading stands as one of the most significant growth stories in the financial markets today. The increasing popularity among various investors underscores the importance of providing educational resources and access to market data. In light of this, Cboe has made enhancements to its educational programs through The Options Institute, offering multilingual content and support to international learners. These initiatives are designed to meet the rising demand for options knowledge while collaborating with retail brokerages worldwide.

Since 2020, U.S. options volumes have seen a remarkable increase, surpassing 12.2 billion contracts in 2024, representing a substantial rise of 63% compared to 2020 levels. To further support the education of investors, Cboe is expanding its marketing efforts, commencing with the launch of the Life is Better With Options campaign. The campaign, which began airing on U.S. national television, is set to expand its reach into EMEA and APAC markets in the upcoming months, alongside a robust digital advertising strategy on major financial news platforms.

Additionally, Cboe is unveiling a corporate brand campaign that highlights its historic role as the original pioneer of U.S. options trading. The advertisement commemorates landmark innovations like the Cboe Volatility Index (VIX) and SP 500 Index (SPX) options, reinforcing Cboe's identity as a premier exchange operator with a vast portfolio of products and services.

Megan Goett, Cmo of Cboe, emphasized the company's dedication to showcasing the benefits of this time-tested investment vehicle. By leveraging digital platforms, social media, and traditional TV, Cboe aims to increase its presence across diverse marketplaces while promoting its legacy of innovation and reliability.

In conclusion, Cboe's new campaign signals a strategic move in the industry, underpinning the company's dedication to facilitating financial literacy within the investment community. By demystifying options trading and illustrating its advantages, Cboe not only aims to enhance investor engagement but also reaffirms its commitment to fostering a trusted and inclusive global marketplace for everyone pursuing a better financial future. To explore more about these initiatives and the capabilities offered by Cboe, visit www.cboe.com.