#Japan #Tokyo #BAGEL & BAGEL #Altego #Sky Matcha

Exciting New Offerings from BAGEL & BAGEL

The renowned bagel chain, BAGEL & BAGEL, is set to tantalize taste buds this season with the launch of new products that are a celebration of flavor and freshness. Managed by Altego Co., a subsidiary of JFLA Holdings, this latest menu features unique creations like bagels enriched with exclusive Sky Matcha® and delightful limited-time sandwiches that encapsulate the essence of early summer.

Introducing Sky Matcha® Bagels

At the forefront of this new product line is the Sky Matcha® bagel, crafted from high-quality tea leaves grown in the mountainous regions of Shizuoka Prefecture. This gourmet matcha boasts a noble aroma and a pleasantly gentle sweetness, alongside a perfectly balanced bitterness that make it an exceptional choice. Not to be missed, this bagel is also complemented by milky white chocolate, creating a harmonious blend of flavors that you can only enjoy during this specific period.

Price: 300 JPY (tax included)
Availability: From May 13, 2026, until supplies last.
Locations: All BAGEL & BAGEL stores nationwide (Some locations may not carry this item).

Delicious Soy Milk and Edamame Bagel

Another standout item is the soy milk and edamame bagel, which offers a delightful crunch thanks to the pieces of edamame nestled within its soft texture. The use of soy milk results in a pleasingly moist mouthfeel, making this bagel not only visually appealing but easy to eat for both the elderly and young children alike.

Price: 241 JPY (tax included)
Availability: From May 27, 2026, until supplies last.
Locations: All BAGEL & BAGEL stores nationwide (Some locations may not carry this item).

Refreshing Chicken Fillet Cutlet Sandwich

Hitting the menu just in time for the warm months is the Chicken Fillet Cutlet Sandwich featuring a refreshing lemon tartar sauce made with Japanese lemon peels that burst with flavor. The crispy chicken fillet paired with the zesty lemon acidity makes for a light yet fulfilling meal, perfect for summer days.

Price: 698 JPY (tax included)
Availability: From April 29, 2026, to August 4, 2026.
Locations: All BAGEL & BAGEL stores nationwide (Some locations may not carry this item).

About BAGEL & BAGEL

BAGEL & BAGEL prides itself on creating bagels that are not only simple in terms of ingredients—typically made from wheat, water, and various mix-ins—but also delicious. Using select wheat primarily from North America, these bagels offer an explosion of flavor and a hint of sweetness with every bite. Unlike most bagels that tend to be hard, BAGEL & BAGEL uses a unique production method that results in bagels that are moist and chewy, making them easy to enjoy for people of all ages, even retaining their softness over time.

To discover more about their products, visit their official website at BAGEL & BAGEL Official Site.

About Altego Co.

Headquartered in Chuo-ku, Tokyo, Altego Co. focuses on the manufacture and sale of bagels and baked goods, alongside running dine-in establishments and franchises. As of March 31, 2026, the company operates 65 locations, including 27 BAGEL & BAGEL shops across Japan.

For more information, check out Altego's Website.

About JFLA Holdings

JFLA Holdings, also based in Chuo-ku, Tokyo, oversees the production and sale of dairy products, alcoholic beverages, soy sauce, and seasonings, in addition to managing premium food imports and dining franchises. For insight into their offerings, visit JFLA's Website.