D2C Companies Face High Website Bounce Rates Despite Marketing Efforts
D2C Companies and the Challenge of Digital Customer Acquisition
In a recent survey conducted by DOTZ, a marketing firm specializing in LINE, about 80% of D2C (Direct to Consumer) companies reported that their website average bounce rate exceeds 50%. Alarmingly, nearly one third of these businesses have not perceived any significant results from their current measures aimed at reducing this rate.
The State of D2C Customer Engagement
The study involved 111 marketing professionals from D2C companies who are considering implementing LINE marketing strategies. Despite various attempts to improve their digital customer engagement, many find their efforts falling short. Issues like
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