#Japan #Nagoya #JR Central #conomichi #Good Life Awards

Celebrating Local Media: JR Central's 'conomichi' Awarded at Good Life Awards 2023

In a remarkable achievement for JR Central Group, their co-creative local media platform 'conomichi' has been awarded the Special Award for Compassion for Earth and People at the 13th Good Life Awards, organized by the Ministry of the Environment. This accolade recognizes outstanding initiatives contributing to sustainable living through community engagement and environmental stewardship.

What is 'conomichi'?

'conomichi' serves as a vital link between local communities and visitors, emphasizing collaborative efforts to enhance the region's appeal. Supported by the resources of the JR Central Group, it aids various local projects, creating a cycle of collaboration between residents and guests. With a unique approach focusing on 're-reading local resources' and 'designing engagement spaces', 'conomichi' has effectively partnered with local governments and businesses since its launch in 2023, fostering a community of over 4,000 participants across 27 regions.

Understanding the Award

The Good Life Awards celebrate initiatives that prioritize a sustainable and socially responsible way of living. The Special Award for Compassion for Earth and People specifically honors projects that embody the essence of empathy and responsibility towards the planet and humanity. 'conomichi' was selected based on its profound impact on local community dynamics and its facilitation of a participatory culture among its stakeholders.

The Importance of 'Relationship Population'

The Japanese government, through the 'Regional Revitalization 2.0 Basic Plan' established on June 13, 2025, is focusing on 'relationship population' as a critical foundation for urban-rural cohabitation. The goal is to engage 10 million individuals and create a collective participation of 100 million people within the next decade. Recent assessments estimate around 22.63 million people in Japan (as of 2023) resonate with this call for engagement, aspiring to contribute their skills and passion towards regional development.

The challenges faced with declining local populations and the increasing desire for contribution are interconnected. 'conomichi' aims to bridge these gaps, inspiring tangible actions that unite communities and potential contributors.

The Vision Ahead: From 'Relationship Population' to 'Co-Creation Population'

Looking forward, the goal transcends merely fostering fans or supporters—'conomichi' aspires to cultivate a 'co-creation population'. This concept encourages individuals to bring their wisdom and energy together to build a prosperous future collectively. Engaging with the vibrant local atmosphere often leads to transformative experiences that enrich personal values, thus igniting unexpected cultural exchanges within communities.

Such transformations are invaluable in today’s context of mobility. 'conomichi' is dedicated to fostering significant changes in both individuals and regionally, contributing to value creation driven by movement.

In conclusion, 'conomichi' illustrates the essence of community engagement and environmental consciousness, proving that local media can serve as a powerful agent for change. Through continued innovation and collaboration, it paves the way for a more interconnected and compassionate society.