#Japan #Tokyo #ARGITAL #Green Clay #Organic Cosmetics

Revamped ARGITAL Website and Exclusive Product Launch

ARGITAL, the renowned organic cosmetics brand established in Sicily, Italy, is thrilled to announce the relaunch of its brand website on April 14, 2025. This comes in celebration of the brand’s 45th anniversary, founded by Dr. Ferraro, who aimed to share the wonders of Sicilian green clay with the world. The newly designed website will not only provide beautiful visuals but also a practical shopping experience. Customers can now easily navigate through various categories and find products tailored to specific skin concerns.

A Legacy of Nature’s Best

Founded in 1979, ARGITAL's commitment lies in utilizing high-quality, biodynamic, and organically cultivated plants, along with natural mineral water from Southern Italy. Each product meticulously blends minerals from millions of years of geologic history with wild plants to create effective solutions for skin troubles. The intention behind these formulations is to restore the innate beauty in everyone who struggles with skin care issues.

The name ‘ARGITAL’ itself is rich in meaning, derived from ‘ARGI’ (Argilla for clay), ‘TA’ (Tartaruga for turtle symbolizing longevity), and ‘L’ (Longevita for longevity). This symbolizes the brand’s mission to promote long, happy lives through their products.

A Revamped Shopping Experience

Personalized Shopping

The refreshed website offers a user-friendly interface where customers can now choose products based on their specific concerns such as clay, face care, and body care. This section features common inquiries and provides tailored recommendations along with essential care tips.

Lifestyle Integration

To enhance the visual experience, the website now includes photographs depicting the products in relatable settings, such as cozy bathrooms and serene bedside environments. This allows customers to envision how ARGITAL products can seamlessly fit into their daily lives.

Discovering the Power of Green Clay

The remarkable green clay used in most ARGITAL products is sourced from the ‘Hills of Sciacca’ in Sicily, where the clay was formed approximately 16 million years ago, once submerged under a primordial sea. This unique clay contains numerous minerals crucial for beauty and health. Notably, it is rich in divalent iron ions (Fe2⁺) and silica, allowing it to easily bind with free radicals and support skin rejuvenation.

Packed with impurities-absorbing properties, the green clay hydrates the skin while preventing roughness, making it ideal for aging care. When transformed into a fine powder, the clay is easily activated with water, releasing its natural vitality.

Limited Edition Green Clay Powder Starter Kit

To celebrate the website relaunch, the ARGITAL Green Clay Powder Starter Kit will be available in limited quantities. This kit includes all necessary items to create a clay pack at home, featuring a beautiful wooden bowl and a logo-adorned spoon. `Price: 3,300 JPY (Tax Excluded: 3,000 JPY)`.

Contents of the Kit:

• - Active Green Clay Powder 500g: Pure clay with 100% sea minerals. When mixed with water, it transforms into a nourishing paste that cleanses and revitalizes the skin, offering unmatched hydration and smoothness.
• - Mini Booklet: This exclusive booklet provides insights into the benefits of green clay and tips on how to use it, including recipes like a delightful face pack with honey.
• - Wooden Bowl and Spoon (Non-Commercial): Handcrafted from natural wood (Acacia) and featuring a unique design. The bowl dimensions are 10×10×3.5 cm.
• - ARGITAL Logo Cotton Linen Pouch: Ideal for everyday use or travel.

Release Information

The Green Clay Powder Starter Kit will be available exclusively from April 14, 2025. Customers can purchase it from the ARGITAL Omotesando store and the official online shop.

For those in Japan, the ARGITAL Omotesando store is a haven where individuals can experience the rich benefits of ARGITAL products under the guidance of knowledgeable staff. Opening hours are from 12 PM to 8 PM (irregular holidays).

Explore the magic of organic beauty with ARGITAL's green clay and discover a new path to radiant skin.

For more information, visit ARGITAL Japan Official Site and explore the enchanting world of organic cosmetics.