#Japan #Tokyo #Fanbase Company #Sports Fan Survey #Intage

Sports Fan Survey 2027: A Comprehensive Research Initiative

In a groundbreaking collaboration, Fanbase Company, located in Tokyo, has officially launched the comprehensive research project known as Sports Fan Survey 2027. This study aims to understand the influence and value of sports from the fans' perspective, highlighting its significance across people, communities, and society as a whole. The initiative is being conducted in partnership with Intage, a leading market research firm also based in Tokyo, renowned for its extensive research infrastructure.

Overview of Sports Fan Survey 2027

The project will target various professional sports leagues in Japan, namely Nippon Professional Baseball, J-League, League One, and B.LEAGUE. The survey will delve into several key themes:

• - Fan Composition: Understanding the demographics and characteristics of sports fans.
• - Behavioral Patterns: Analyzing fans' cheering and consumption behaviors.
• - Well-being: Investigating the connection between sports and the personal well-being of fans.
• - Community Role: Assessing sports' impact on local communities and societal functions.
• - Sponsorship Evaluation: Gaining insights on fans’ perceptions regarding sponsorships and partnerships within sports.

Furthermore, innovative analytical techniques such as Fan Type Analysis and Fan Journey Analysis will be employed to deepen understanding of fan experiences and preferences. The knowledge extracted from this research is expected to provide invaluable insights for marketing and business development within the sports sector.

Introducing the Research Partner System

To foster collaboration and inclusiveness, the survey also announces a new Research Partner System. This initiative encourages various stakeholders in the sports business, including teams, leagues, sponsors, media agencies, and even municipalities, to participate actively in the research. By doing so, the project aims to cultivate a shared understanding of fan behavior and drive innovation in sports-related businesses.

Participation Plans

Participants can choose from two plans:

• - Special Co-Creation Partner
• - Support Partner

Both participation tiers offer access to essential resources, including data reports and analytical tools, and collaborative opportunities to advance research that generates new value for the sports industry.

Benefits for Researchers

By becoming a Special Co-Creation Partner, participants will enjoy several exclusive benefits, such as:

• - Access to specific league surveys and comprehensive screening data from all leagues.
• - Usage of analytical tools provided by Intage.
• - Invitations to data utilization workshops and discussions.
• - Priority access to research data and reports.

On the other hand, Support Partners will also benefit from access to surveys and reports, albeit with limited privileges compared to Special Co-Creation Partners.

Webinar Announcement

To kick off Sports Fan Survey 2027, a free introductory webinar will be held to present the findings of last year's Sports Fan Survey 2026 as well as to outline this year's expansion into fan type and journey analysis.

Webinar Details:

• - Date: July 31 (Friday) from 12:10 to 13:00
• - Format: Online (via Zoom)
• - Cost: Free
• - Target: Sporting teams, leagues, sponsors, media, municipalities, and sports-related organizations.

Participants can register for the webinar through the provided Peatix link. This presents a valuable opportunity for anyone involved in the sports industry to understand the transformative insights expected from the survey.

Conclusion

The Sports Fan Survey 2027 represents a significant step forward in comprehending the sports sector's dynamics from the fan's perspective. By engaging various stakeholders and leveraging data, this initiative promises to enhance the understanding of sports' influence on individuals and communities, ultimately benefiting the entire sports ecosystem. Interested parties are encouraged to reach out to Fanbase Company at [email protected] for more information about participation and collaboration opportunities.