Introducing LOFTOY SHOW 2025AW: A New Era of Pop Culture Figurines

LOFTOY SHOW 2025AW: A Hub for Pop Culture Enthusiasts

Starting from September 13 until October 13, 2025, Loft Inc., led by President Kimitsu Ando, will unveil a brand new retail concept known as 'LOFTOY SHOW 2025AW'. This exciting new event will take place across 172 Loft stores and their online platform in Japan, showcasing an impressive assembly of global pop culture figurines.

Overview of LOFTOY SHOW 2025AW

During the 31-day event, shoppers will have access to a collection of nearly 200 different figures curated from 16 diverse brands—12 from international markets and 4 from Japan. This includes popular brands such as TNT SPACE and HEY ONE, both making their debut in the Loft lineup.

Event Period

- Dates: September 13, 2025 (Saturday) to October 13, 2025 (Monday/Holiday)
- Availability: While supplies last, the event will be accessible at all Loft locations and on the Loft online store starting at 10 AM on September 13.

Participating Brands

This event features a mix of Asia-based international brands and local favorites. Here’s a closer look at some of the exciting brands participating:

International Brands (12)

1. TNT SPACE: Known for its high-design toys like 'Dora' and 'Zoraa', focusing on the creative world of designer toys.
2. HEY ONE: Blending contemporary aesthetics, street trends, and subculture into unique figures and plush toys.
3. Baby Three (娃三岁): A soothing, next-generation healing toy brand from the popular toy label '大漂亮潮玩'.
4. blokees: A cutting-edge brand offering character-building toys with a diverse IP portfolio.
5. POPMART
6. TOPTOY
7. FINDINGUNICORN
8. 52TOYS
9. SOAPSTUDIO
10. FUNISM
11. JINART
12. BECOFUN

Domestic Brands (4)

13. Sumikkogurashi (スミッコグラシ): Known for its adorable characters, perfect for collectors and children alike.
14. Sony Angel (ソニーエンジェル): Small collectible figures featuring unique, charming designs.
15. Re-Ment (リーメント): Renowned for its detailed miniature replicas that celebrate everyday life.
16. Ken Elephant (ケンエレファント): A popular brand recognized for its creative and whimsical toy designs.

A Must-Visit for Collectors

LOFTOY SHOW 2025AW is a unique opportunity for toy enthusiasts, collectors, and anyone interested in pop culture to explore a plethora of exclusive items. The event’s setup promises to cater to a variety of tastes and preferences, ensuring that visitors can find remarkable pieces that resonate with their passions.

Whether you are an avid collector or simply looking for a gift, the LOFTOY SHOW will surely offer something special. Don't miss your chance to dive into this captivating world of toys and creativity!

For more information, visit the special page on Loft's website (launching on September 13 at 10 AM) at LOFT Official Site.