Sano Hayato Becomes New Brand Ambassador for Dr.Ci:Labo, Launching Exciting New TVCM
Sano Hayato, a popular actor and member of the music group M!LK, has officially become the brand ambassador for Dr.Ci:Labo®, a skincare brand known for its dermatological approach. Excitement is in the air as the brand prepares to launch its new television commercial for the 'VC100 Essence Lotion EX' on June 25, 2026. This partnership is a significant milestone for both Sano and Dr.Ci:Labo®, which began its journey in 1998, rooted in the understanding that skincare is essential for everyone.
Hayato, who has been a long-time user of Dr.Ci:Labo® products since his teenage years, expressed his enthusiasm for this new role, stating, "I feel a sense of destiny about this. I’ve used Dr.Ci:Labo® products for many years, and I believe I understand their appeal more than anyone else." The brand embodies the belief that everyone has infinite beauty potential, and Sano Hayato's appointment aligns perfectly with this philosophy.
The new TVCM presents a captivating narrative themed around the idea of awakening endless transparency. The scene unfolds in a clinically inspired blue-gray lab environment, where Sano opens his eyes to a spectacular display of 100 trillion vitamin balls surrounding him. Holding the 'VC100 Essence Lotion EX,' he softly calls out, "For your skin too," embodying the essence of Dr.Ci:Labo® and its dedication to skincare science.
During the filming, Sano brought his professional acting experience to the forefront, meticulously focusing on even the slightest changes in his gaze. He acknowledged the importance of ensuring that both he and the product appear appealing to viewers, striving to effectively communicate the benefits of the products he deeply questions and appreciates. "I've been careful to consider how the product looks and how it works with me. I wanted to give my best in portraying this," he shared during a post-shoot interview.
As a special initiative to celebrate Sano's new ambassador role, Dr.Ci:Labo® is releasing a limited-edition set including 'VC100 Essence Lotion EX' and 'VC100 Hot Peel KEANA Cleansing' at a special price. The first 1,000 buyers will also receive an exclusive photo card featuring Sano, further engaging fans and skincare enthusiasts alike. This promotional offer will commence on June 26, 2026, and will run until August 31, 2026, or until supplies last.
Dr.Ci:Labo® was founded with the mission to create effective, gentle products based on dermatological science. Their product lineup is rooted in addressing customers' needs with high-quality skincare solutions. The 'VC100 Essence Lotion EX,' renowned for its ease of use and skin hydration properties, is a testament to their commitment to formulating products that truly serve users’ fundamental skincare requirements.
Sano Hayato's journey as a brand ambassador comes as he balances his artistic pursuits with a reputable commitment to self-care. With exciting goals for the future—including aiming for a second appearance at the prestigious Kohaku Uta Gassen and achieving success in music awards with his group M!LK—he remains dedicated to his skincare regimen. "No matter how late my day is, I always remove my makeup before going to bed," he noted, emphasizing his disciplined approach to personal skincare.
Fans can look forward to both the new TVC featuring Sano and the carefully crafted preparations from Dr.Ci:Labo® that aim to convey the beauty and reliability of their skincare products. Be sure to catch the commercial upon its debut and explore the enticing new offers from Dr.Ci:Labo®.
Hayato, who has been a long-time user of Dr.Ci:Labo® products since his teenage years, expressed his enthusiasm for this new role, stating, "I feel a sense of destiny about this. I’ve used Dr.Ci:Labo® products for many years, and I believe I understand their appeal more than anyone else." The brand embodies the belief that everyone has infinite beauty potential, and Sano Hayato's appointment aligns perfectly with this philosophy.
The new TVCM presents a captivating narrative themed around the idea of awakening endless transparency. The scene unfolds in a clinically inspired blue-gray lab environment, where Sano opens his eyes to a spectacular display of 100 trillion vitamin balls surrounding him. Holding the 'VC100 Essence Lotion EX,' he softly calls out, "For your skin too," embodying the essence of Dr.Ci:Labo® and its dedication to skincare science.
During the filming, Sano brought his professional acting experience to the forefront, meticulously focusing on even the slightest changes in his gaze. He acknowledged the importance of ensuring that both he and the product appear appealing to viewers, striving to effectively communicate the benefits of the products he deeply questions and appreciates. "I've been careful to consider how the product looks and how it works with me. I wanted to give my best in portraying this," he shared during a post-shoot interview.
As a special initiative to celebrate Sano's new ambassador role, Dr.Ci:Labo® is releasing a limited-edition set including 'VC100 Essence Lotion EX' and 'VC100 Hot Peel KEANA Cleansing' at a special price. The first 1,000 buyers will also receive an exclusive photo card featuring Sano, further engaging fans and skincare enthusiasts alike. This promotional offer will commence on June 26, 2026, and will run until August 31, 2026, or until supplies last.
Dr.Ci:Labo® was founded with the mission to create effective, gentle products based on dermatological science. Their product lineup is rooted in addressing customers' needs with high-quality skincare solutions. The 'VC100 Essence Lotion EX,' renowned for its ease of use and skin hydration properties, is a testament to their commitment to formulating products that truly serve users’ fundamental skincare requirements.
Sano Hayato's journey as a brand ambassador comes as he balances his artistic pursuits with a reputable commitment to self-care. With exciting goals for the future—including aiming for a second appearance at the prestigious Kohaku Uta Gassen and achieving success in music awards with his group M!LK—he remains dedicated to his skincare regimen. "No matter how late my day is, I always remove my makeup before going to bed," he noted, emphasizing his disciplined approach to personal skincare.
Fans can look forward to both the new TVC featuring Sano and the carefully crafted preparations from Dr.Ci:Labo® that aim to convey the beauty and reliability of their skincare products. Be sure to catch the commercial upon its debut and explore the enticing new offers from Dr.Ci:Labo®.
Topics Consumer Products & Retail）
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