#China #Innovation #Hisense #Qingdao #Premium TV

Hisense's Remarkable Rise in the Premium TV Market

In recent news, Hisense, a globally respected brand in consumer electronics and home appliances, has made headlines by achieving the second position in the global premium television market for Q3 2024, according to data from leading international market research institute Counterpoint Research. With a significant market share of 24%, Hisense has not only established itself as a frontrunner among Chinese brands but has also continued to dominate the Chinese market, where it holds the top position.

The third quarter of 2024 proved to be a landmark period for the premium television sector, experiencing a historical year-on-year shipment growth of 51% in the global market. Notably, Mini LED TV shipments surged with a striking 102% year-on-year increase, surpassing the shipments of OLED TVs for the first time. Additionally, shipments of OD-LCD TVs also experienced a remarkable rise, exceeding 50%, with quarterly shipments crossing the four million mark for the first time.

Hisense’s strategy of focusing on premium television products has positioned the brand as a leader among Chinese manufacturers. They have made substantial inroads into international markets with high-value laser TVs, priced between $3,000 and $5,000. This year, Hisense’s certification with Xbox has highlighted the brand's technical prowess and competitiveness in the premium segment.

Recognized as a global leader in 100-inch televisions, Hisense is setting trends in the large-screen TV market, providing consumers with increasingly immersive experiences. One of the standout features of its premium offerings is the collaboration with the groundbreaking video game title