New Women's Fashion Store Edit United Arrows to Open in Yokohama and Shinjuku in March 2026

Edit United Arrows to Open New Locations

Edit United Arrows, a new concept store specializing in women's fashion, is set to open its doors in Yokohama and Shinjuku in March 2026. This venture from United Arrows, a well-renowned brand in the fashion industry, marks the first entry of Edit United Arrows into the Kanto area, creating a massive buzz among fashion enthusiasts.

Concept Behind Edit United Arrows

The store aims to represent the diverse values of women's fashion today. It provides a curated selection of brands under one roof, allowing women to explore multiple styles tailored for various occasions. The mission is straightforward: it is a place where women can enjoy fashion for themselves, aligning with the contemporary belief of celebrating individuality and style diversity.

The new outlets in Yokohama and Shinjuku will feature a mix of leading brands, including United Arrows, Conte, and AEWEN MATOPH. Each location will spotlight an assortment of original items tailored to enrich the shopping experience and empower women to express their uniqueness through fashion.

Store Design and Atmosphere

Both new stores will embody the theme of respecting women's diverse values. The interiors will combine modern elegance and warmth, accentuated by features such as iconic marble walls and spacious natural wood counters. The design of the Shinjuku store will diverge from its counterparts in Yokohama and Umeda with unique color palettes and marble varieties, ensuring each location has its distinct feel.

Special Launch Products

To celebrate the store openings, Edit United Arrows is curating exclusive items that reflect the brands’ unique traits while emphasizing the keyword “lace.” In Yokohama, shoppers can look forward to a blouse priced at ¥39,600 that features delicate peplum detailing and a charming button-up front, crafted with premium lace material that showcases beautiful draping.

Additionally, a tight skirt at ¥45,980 made of a special two-texture fabric with soft lace accents will add elegance to any wardrobe. Items from Conte, such as a feminine sleeveless blouse for ¥39,600, and AEWEN MATOPH's distinctive embroidered bustier at ¥29,700, will also be available, showcasing artistry and craftsmanship.

Over in Shinjuku, the collection includes stylish offerings such as an accessory bustier for ¥12,980 crafted from stretchy lace and a cardigan for ¥38,500, made of linen yarn that reflects a summer theme with its lightweight feel and comfortable wear—ideal for layering.

Summary

Overall, Edit United Arrows promises to offer an inclusive space where diverse fashion ideals converge, catering to the evolving tastes of women today. With its strategic location choices in bustling shopping districts and a well-thought-out concept, the brand anticipates building a community where fashion can be a celebration of individual expression.

The openings are scheduled for March 4, 2026, at NEWoMan Yokohama, and March 5, 2026, at NEWoMan Shinjuku. This initiative from United Arrows aims to redefine women’s shopping by bridging multiple fashion styles under one roof, igniting excitement within the fashion world.