Exciting New Merchandise from Rilakkuma and Sumikkogurashi Launching This July

Fresh Merchandise from Rilakkuma and Sumikkogurashi

San-X Corporation, based in Chiyoda, Tokyo, is excited to announce the upcoming launch of new products featuring fan-favorite characters Rilakkuma and Sumikkogurashi. Scheduled for early July 2025, these items will be available across various retail outlets and online shops nationwide.

The new range showcases charming designs and color tones that are appealing even to adults. Key highlights include stylish knit bags, a mini tote with adorable plush characters peeking out, and convenient mesh pencil cases and mini pouches that allow visibility of the contents. Additionally, eco-friendly bags made from recyclable materials, designed to resemble the character faces, will also be part of this lineup.

Some of the Featured Items

- Mesh Pencil Case (¥1,980 incl. tax): Made from mesh fabric with synthetic leather and an inner pocket for added functionality.

- Mesh Mini Pouch (¥1,760 incl. tax): Similar in structure to the pencil case, this pouch is compact and stylish, perfect for daily use.

- Knit Bag (¥2,200 incl. tax): A trendy accessory that balances style and practicality, ideal for everyday errands.

- Mini Tote Bag (¥3,850 incl. tax): Crafted from canvas combined with synthetic leather, this tote comes with a polyester mascot, adding a playful touch.

- Eco Bag (¥1,540 incl. tax): With a compact size when folded (approximately 65x80x60mm) but expands to a generous size of 575x370mm when opened, making it versatile for shopping or outings.

You can find more detailed information about the new product lineup from Rilakkuma and Sumikkogurashi through the official San-X website. Here are some helpful links:

About San-X

San-X has a rich history of creating over 1,000 original characters, featuring popular names like Rilakkuma, Sumikkogurashi, and Tarepanda. The company continues to enchant fans worldwide through diverse products, licensing initiatives, and creative events and promotions. Their characters are not only cute but also possess a quirky charm that brings smiles and warmth, fostering a connection with audiences of all ages.

With these exciting new releases, fans can look forward to enhancing their daily lives with delightful accessories that embody the spirit of their beloved characters. Stay tuned for this anticipated summer launch!

[©2025 SAN-X CO., LTD. ALL RIGHTS RESERVED.]