On September 29, Meiji Co., Ltd., known for its commitment to promoting healthy living through dairy products, is set to launch two new nutritional beverages: 'Meiji One Day Calcium + Vitamin D' and 'Meiji One Day Iron + Vitamin B6, B12, and Folate'. These drinks not only provide essential nutrients but also contribute to addressing the excess inventory issues of skim milk powder in Japan's dairy industry.
Features of the New Beverages
High Nutrient Content
- - Calcium: Each 200ml serving provides the equivalent of calcium found in approximately 10 shishamo (a type of fish).
- - Iron: Each serving contains the iron equivalent of about 13 servings of spinach.
Complementary Vitamins
The drinks are enriched with supporting nutrients: Vitamin D for calcium and Vitamin B6, B12, and Folate for iron. These vitamins enhance the absorption and effectiveness of the main minerals, making it easier for consumers to meet their daily nutritional needs through a simple beverage.
Convenient Packaging
Offered in a practical 700ml bottle with a cap, these drinks are designed for easy consumption and ensure freshness. The accessible packaging allows users to drink the product in one sitting or over a few days without worrying about wastage, making it an ideal choice for on-the-go lifestyles.
Supporting Sustainable Practices
In an effort to tackle the current challenges in Japan's dairy sector, particularly around the overstocking of skim milk powder, these new products incorporate this dairy ingredient effectively. By doing so, Meiji aims to enhance the value of milk products and stimulate market activity while contributing to sustainable practices in the dairy industry.
Additional Product Release
On the same day, Meiji will also introduce 'Meiji Live Lactobacillus + Oligosaccharide,' a fat-free lactobacillus drink with a refreshing and tart flavor. Packed with the same LB81 lactobacillus used in 'Meiji Bulgaria Yogurt' and featuring 1g of fructo-oligosaccharides per 200ml serving, this beverage emphasizes both taste and health benefits.
The packaging features a fresh white and light blue design, reinforcing the drink's refreshing character.
The unified branding across the 'Meiji Healthy Bottle' series emphasizes Meiji's commitment to delivering delicious, nutritious dairy options that do not compromise on taste or quality.
Meiji continues to advocate for healthier lifestyles through their innovative product offerings while addressing sustainability challenges in the dairy industry, offering consumers both health benefits and peace of mind.
This dual product launch not only caters to health-conscious individuals but also enhances the nutritional value of everyday beverages. Whether it's calcium or iron, Meiji strives to support consumer health in a convenient, tasty package.
As a commitment to quality, 'Meiji One Day Calcium + Vitamin D' and 'Meiji One Day Iron + Vitamins B6, B12, and Folate' are expected to be well-received across the nation as they promote better health and support local dairy production.
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