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Trend Micro Unveils Innovative ScamCheck Tool at Global Summit

On March 26, 2025, in London, Trend Micro Incorporated, a global leader in cybersecurity, made headlines by unveiling an advanced feature of its ScamCheck tool, which now includes a voice command functionality. This significant announcement coincided with Trend Micro’s sponsorship role at the Global Anti-Scam Alliance (GASA) Summit, marking a pivotal moment in the ongoing battle against online scams.

A Clear Commitment to Tackling Online Scams

As cyber threats continue to escalate, Trend Micro reinforces its commitment to consumer protection through innovative solutions. The company participated in this summit to showcase their dedication to reducing the risks associated with online scams—an issue that has become increasingly pressing in the digital age.

Insights from Industry Experts

At the summit, Jon Clay, Trend Micro's VP of Threat Intelligence, delivered a compelling keynote titled "Looking Deeper Than Deepfakes.'' He highlighted how cybercriminals are exploiting new AI technologies, including agentic AI, to develop sophisticated fraud techniques. Clay’s discussion emphasized the urgent need for cutting-edge defenses against these evolving threats, illustrating how Trend Micro uses advanced technology to counter cybercrime effectively.

Empowering Consumers through Education and Technology

In addition to the keynote, a 90-minute workshop focused on scam prevention was conducted, featuring a diverse group of global experts. Led by Lynette Owens, Trend Micro's VP of Consumer Education and Marketing, the session underscored the importance of public education alongside technological advancements in fighting scams. This multifaceted approach is crucial in equipping consumers with the knowledge and tools necessary to safeguard themselves in an increasingly perilous online landscape.

The Voice Command Feature: A Game Changer

The highlight of the Trend Micro booth at the summit was the demonstration of the ScamCheck tool’s new voice-enabled feature. Attendees had the chance to experience how simply using their voice commands would allow them to verify online scams quickly. This feature aims to make the process of identifying fraudulent content more accessible, thereby enhancing consumer confidence and security.

Partnering for a Safer Digital World

Trend Micro's collaboration with GASA signifies its dedication to fostering a safer digital environment. With over 35 years of experience working with government agencies, law enforcement, and various enterprises, Trend Micro is well-positioned in the fight against cybercrime. Jon Clay expressed pride in partnering with GASA, stating, "By fostering collaboration, innovation, and education, we believe we can have a profound impact on reducing the threat of scams and fraud for individuals and organizations worldwide."

Conclusion

As rising scam threats loom larger in the digital landscape, Trend Micro's innovative approaches, such as the voice-enabled ScamCheck, underscore the importance of technology in consumer protection. Their active engagement in global summits and commitment to educating the public affirm their pivotal role in fostering a secure internet for all. For those looking to learn more about protecting themselves from online scams, Trend Micro's latest offerings represent a promising step forward in cybersecurity innovation.

For additional information on Trend Micro's initiatives and participation in the GASA Summit London 2025, visit Trend Micro's website.