#Japan #Shibuya #CAViAR PRODUCTS #BANACO #FELLI STORAGE RACK

Unveiling the FELLI STORAGE RACK by BANACO: A Fusion of Function and Design

Korean lifestyle brand BANACO has officially landed in Japan with the debut of their innovative storage solution, the FELLI STORAGE RACK. Set to launch on July 1, 2026, this piece of furniture promises not only functionality but also flair, perfect for transforming any room into a colorful oasis.

A Stylish Addition to Your Home

The FELLI STORAGE RACK is specially crafted to be much more than a mere storage unit. Its striking design harmonizes both form and function, featuring vibrant shelves that bring life into your living space, complemented by a sleek, understated frame. This unique combination allows it to stand out as a central piece of decor while efficiently organizing items like books, records, plants, and decorative pieces. With its open structure, the rack effectively minimizes any visual clutter, seamlessly integrating into any environment—be it your living room, bedroom, or home office.

Tailored for the Japanese Market

In Korea, the popularity of the FELLI STORAGE RACK stems from its customizable feature, allowing customers to select three shelf colors to mix and match. However, for the Japanese market, these will be offered in sets of three of the same color, providing a curated selection that still showcases the vibrant, upbeat colors that BANACO is known for. Customers can choose from an array of six vivid shades: Orange, Yellow, Blue, Black, Grey, and Green. The opportunity to creatively arrange multiple racks opens the door to even more personalized color coordination.

Exclusive CAViAR PRODUCTS Edition

Coinciding with this launch, CAViAR PRODUCTS, the official importer of BANACO in Japan, introduces a limited-edition model of the FELLI STORAGE RACK. This special version features an exclusive combination of its signature colors: Blue, Grey, and Black. Unlike the standard model, which is available in monochromatic sets, this special edition allows owners to mix all three colors, providing an opportunity to showcase their individual style in home decor.

Features and Benefits

The FELLI STORAGE RACK offers more than just aesthetic appeal; it’s designed for practicality as well. Its lightweight construction enables easy assembly and mobility, accommodating life’s various shifts and changes. The rack supports a weight of approximately 15kg per shelf, ensuring its durability for everyday storage. Moreover, the surface of the shelves is treated to resist scratches and stains, combining both beauty and resilience into a single product.

Product Information

• - Product Name: FELLI STORAGE RACK
• - Price: ¥9,900 (tax included)
• - Available Colors: Orange, Yellow, Blue, Black, Grey, Green, and CAViAR PRODUCTS Special Colors: Blue/Grey/Black
• - Material: Steel
• - Dimensions: W600 x D300 x H720 mm
• - Weight Capacity: Up to 15 kg per shelf
• - Release Date: July 1, 2026

Where to Buy

You can purchase the FELLI STORAGE RACK at CAViAR PRODUCTS (available online at CAViAR PRODUCTS), ZOZOTOWN, and various authorized BANACO retailers across Japan.

Contact Information

For inquiries, please reach out to BION COOL Co., Ltd., located at 3-13-22-207 Sendagaya, Shibuya, Tokyo,
Phone: 03-6804-5201.

Experience the dynamic world of BANACO and elevate your living space with the colorful and functional FELLI STORAGE RACK today!