#South Korea #Seoul #Seoul Tourism #JENNIE #K-Pop Artist

Seoul's Tourism Campaign Featuring JENNIE Hits 600 Million Views

In a remarkable feat for tourism marketing, Seoul's global campaign titled "Absolutely in Seoul," featuring K-pop sensation JENNIE, has officially garnered over 600 million views worldwide. This impressive milestone was reached following the release of a series of visually captivating and narratively rich promotional films, setting a new record in the history of Seoul's tourism campaigns.

The campaign centers on the imaginative theme of "Anything is possible in Seoul," and utilizes a unique blend of cinematic storytelling and stunning visuals, making the videos feel more like short films than traditional tourism advertisements. In the first main episode, "DALTOKKI," JENNIE takes on the role of a moon rabbit character who embarks on a whimsical journey throughout the city she adores. Meanwhile, the second episode, "SEOUL CITY," uses JENNIE’s hit track from her debut solo album "Ruby" as a soundtrack, as she explores various famous locales around Seoul.

Iconic sites featured in these episodes include the Hangang Bus, Dongdaemun Design Plaza (DDP), Gyeongbokgung Palace, and Bukchon Hanok Village, among others. The campaign not only showcases the vibrant urban culture of Seoul but also merges it with the artistry and global appeal of K-pop.

The public response to this innovative campaign has been overwhelmingly positive. JENNIE’s role as the Honorary Tourism Ambassador for Seoul has generated significant media attention, leading to 1,181 international news reports and over 50,000 social media re-posts, reflecting a viral spread of its content. Audiences are expressing their admiration through comments in various languages, highlighting the campaign's effectiveness in bridging cultures and attracting global travelers. One viewer commented, “JENNIE captures the essence of Seoul, blending its historical charm with modern allure, making it a must-visit destination.”

In light of this success, the Seoul Tourism Organization is set to maintain this momentum with further marketing efforts, including television advertising and high-impact outdoor promotions targeted towards key markets overseas. An official from the organization stated, “Today’s results prove the magnetic appeal of Seoul fueled by K-pop and the broader Hallyu (Korean Wave) phenomenon. We are committed to our goal of welcoming 30 million international visitors and will continue to enhance our global marketing strategies.”

This campaign marks a significant milestone in tourism promotion, underscoring how blending popular culture with travel advertising can potentially reshape perceptions of a city, and attract a diverse audience eager to explore new destinations. With the world watching, Seoul is poised to take its place as a central hub in the global tourism landscape, further propelled by stars like JENNIE and the dynamic culture that surrounds them.

As the campaign continues, those interested in visiting Seoul can look forward to a travel experience enriched not only by its historical and contemporary attractions but also by the vibrant cultural narratives highlighted through such compelling visuals and storytelling strategies. The world is indeed becoming more accessible, one captivating frame at a time.