#Japan #Tokyo #Frozen Dessert #Meiji #Bulgarian Yogurt

Meiji Launches a New Flavor of Bulgaria Frozen Yogurt Dessert

On September 28, 2026, Meiji will introduce its latest addition to the Bulgaria Frozen Yogurt Dessert series, featuring the delicious and refreshing strawberry flavor! This new product is set to make waves across the nation, especially among yogurt dessert enthusiasts.

For the first time in the series, Meiji has incorporated strawberry juice into the ice cream base, resulting in a rich and smooth texture that cleverly combines the essence of strawberries with the tangy goodness of yogurt. The Meiji Bulgaria Frozen Yogurt Dessert Strawberry is sold in an 80ml cup with a suggested retail price of 194 yen (including tax), making it an affordable treat for everyone.

The new frozen yogurt dessert is designed to replicate the delightful taste experience of strawberry yogurt, merging the fruits' sweet and slightly tart flavor with the refreshing notes of yogurt. The decision to mix strawberry juice into the yogurt-based ice cream sets this product apart from previously offered strawberry flavors, bringing a subsuming of the two components together for a truly immersive taste sensation.

To enhance the flavor and benefits of the product, Meiji uses LB81 lactic acid bacteria, which is crafted from a unique blend of Bulgaria strain 2038 and Thermophilus strain 1131 bacteria, to create a special yogurt for ice cream. This fusion not only enriches the flavor but also ensures a pleasantly refreshing finish, perfect for those who appreciate a balance between creamy indulgence and lightness.

Meiji’s commitment to health and taste is evident in this new launch. They aim to broaden the world of deliciousness and enjoyment, contributing positively to customers’ daily health. With every spoonful of the Meiji Bulgaria Frozen Yogurt Dessert Strawberry, customers can enjoy a delightful blend of dessert and nutrition, making their dessert experience both enjoyable and beneficial.

As we eagerly await the official launch, one thing is clear: this new frozen yogurt dessert is bound to be a hit, satisfying cravings and providing a tasty escape for those hot summer days or anytime you need a delightful treat. Be sure to mark your calendars for September 28!

This innovative product by Meiji continues to highlight their expertise in creating tantalizing dairy desserts that not only taste great but are also enriching and accessible to everyone. The introduction of strawberry juice in the ice cream formula signifies a thoughtful approach to meet consumer demands for flavorful yet healthier dessert options, making the Meiji Bulgaria Frozen Yogurt Dessert Strawberry a must-try for all frozen dessert lovers.