Suntory Launches 'Tomorrow's Sour' at Lawson
Suntory has recently announced the release of three new flavors of its innovative product, 'Tomorrow's Sour', available exclusively at Lawson liquor retail locations starting from April 21, 2026. These new offerings aim to cater to the daily needs of hardworking individuals, enhancing their routines with refreshing and enjoyable beverages.
The three flavors introduced are
Sugar-Free Lemon,
Acerola, and
Double Grapefruit. Each is crafted to enhance the unique characteristics of the fruits, providing a captivating taste that is both refreshing and satisfying.
Sugar-Free Lemon boasts a formulation that is entirely free of sugars and purines, while
Acerola and
Double Grapefruit also feature zero sugars and purines, ensuring a guilt-free indulgence.
Product Highlights
The distinctive packaging design is structured around the initials of each flavor, significantly improving visibility on store shelves. This design has been thoughtfully created to appeal especially to younger consumers, encouraging them to explore these new tasty options. With vibrant fruit illustrations and bold flavor names displayed prominently, customers can quickly identify their choices and connect with the product's refreshing qualities.
The product specifications for each flavor are as follows:
- - Tomorrow's Sour Sugar-Free Lemon: Available in both 350ml and 500ml sizes with an alcohol content of 7%.
- - Tomorrow's Sour Acerola: Offered in 350ml and 500ml sizes, containing 5% alcohol.
- - Tomorrow's Sour Double Grapefruit: Also available in both 350ml and 500ml sizes, with an alcohol level of 5%.
The beverages are priced at the discretion of retailers, and a recommended retail price has not been established at this time.
Availability
These new flavors will be available at
Lawson stores that carry alcoholic beverages across Japan. However, some locations may not stock these new products, so customers are encouraged to check with their local store for availability.
Customer Inquiries
For more information regarding the 'Tomorrow's Sour' beverages, customers can reach out to the Suntory Customer Center via their website:
Suntory Customer Service.
As part of the growing trend of health-conscious drinking, 'Tomorrow's Sour' is designed to provide a great taste experience without the added calories, positioning itself as an attractive option for those seeking traditional flavors with a modern twist. Overall, Suntory is revolutionizing the market with these exciting new beverages, and they are a must-try for anyone shopping at Lawson this upcoming spring!