Canon Strengthens Partnership with Apple to Expand the 3D VR Market

Canon and Apple Join Forces to Elevate 3D VR

In a significant step towards expanding the 3D VR market, Canon has announced an enhancement to its EOS VR SYSTEM in collaboration with Apple. The synergy between the two tech giants aims to elevate the quality and accessibility of 3D visual experiences across various sectors, including entertainment, tourism, and education.

Canon's New Lens Compatibility

The latest RF lenses by Canon, specifically the RF5.2mm F2.8 L DUAL FISHEYE and the RF-S3.9mm F3.5 STM DUAL FISHEYE, are designed to support Apple's new QuickTime movie profile, known as the Apple Projected Media Profile (APMP). This compatibility enables professional-grade 3D VR video production that can be seamlessly integrated with Apple's innovative Apple Vision Pro spatial computing device. Furthermore, the upcoming RF-S7.8mm F4 STM DUAL, set to launch in November 2024, will allow users to create captivating spatial photos that offer depth and dimensionality in their still images.

Advancements Showcase at WWDC 2025

During the Worldwide Developers Conference (WWDC) held on June 9, 2025, Apple unveiled visionOS 26, the new operating system for the Apple Vision Pro. This upgrade is set to enhance the immersive experience provided by the APMP when paired with Canon's lenses. Users will have the ability to convert the high-quality footage captured by compatible Canon cameras via the EOS VR Utility app, allowing for an easy transition into immersive viewing within the Apple ecosystem. This development marks a significant advancement for creators looking to engage audiences with high-fidelity virtual experiences.

Versatile Imaging Solutions

In addition to video capabilities, the RF-S7.8mm F4 STM DUAL lens will support not only spatial video but also spatial photos that capture a sense of depth in still imagery. This feature will be further enhanced through updates to the EOS VR Utility, enabling users of the EOS R7 (released in June 2022) and the newly anticipated EOS R50 V (scheduled for May 2025) to reap the benefits of depth in their photography. The EOS R50, which will receive a firmware update in July 2025, will also support the production of spatial video and photos.

Canon's Commitment to 3D VR Culture

Canon's drive to innovate is set firmly on collaboration with Apple, reinforcing the capabilities of the EOS VR SYSTEM to meet the creative aspirations of users venturing into the 3D visual landscape. By addressing the needs of creators and fostering a culture around 3D VR production, Canon is keen on supporting artistic expression that goes beyond traditional 2D formats. This partnership sets a precedent for what can be achieved when leading technology firms align their visions for the future of visual media.

As Canon continues to evolve its offerings in tandem with Apple, the prospect of immersive, high-quality storytelling in 3D VR is brighter than ever. The advancements in lens technology and software compatibility pave the way for creators to push the boundaries of their creativity and offer audiences unparalleled immersive experiences in various realms—from entertainment to education.

In summary, with Canon’s strategic partnership with Apple, the future of 3D VR is being redefined, offering immense potential for filmmakers, educators, and content creators alike. This endeavor not only showcases Canon's dedication to innovation but also reinforces the growing importance of immersive media in today's digital landscape.