Felicia Sanders Recognition as One of Franchise Industry’s Most Influential Women

Felicia Sanders: A Trailblazer in Senior Care Franchising

In a remarkable achievement, Felicia Sanders, the Brand President of Assisted Living Locators, has been recognized as one of Franchise Dictionary Magazine's 2025 "50 Women of Wonder." This annual commendation honors women who have made significant contributions to franchising, particularly those who help other women excel in the industry.

Felicia’s outstanding leadership is characterized by her innovative strategies and unwavering commitment to enhancing senior care. By spearheading the company's national expansion and advocating for dementia care certification, she has played an instrumental role in shaping how families receive care solutions for their loved ones. Sanders expressed her gratitude for this recognition, stating, "This honor means so much, and I'm proud to share it with the incredible women shaping franchising today. At Assisted Living Locators, we're committed to helping families find the right care solutions. I’m grateful to lead a brand that truly makes a difference in people’s lives."

Ryan Parsons, CEO of Evive Brands, lauded Sanders as a "franchisee-first leader" who has earned the trust of both her team and franchise owners. Her blend of extensive experience and dedicated support has positioned her as a vital figure to the brand’s success and the broader franchising sector.

Franchise Dictionary Magazine has highlighted women in the franchising world since 2018, and this year’s selection showcases remarkable leaders who do not merely break barriers but rather completely redefine them. Among the 2025 honorees, Felicia Sanders stands out not just for her role in Assisted Living Locators, a leading senior placement and care transition franchise with over 170 locations nationwide, but also for her commitment to offering free guidance through the complexities of selecting care services, including home care and assisted living.

At its core, Assisted Living Locators is focused on providing compassionate solutions that resonate with families looking for assistance. Founded in 2003, the organization is part of the Evive Brands family, demonstrating a steadfast commitment to improving the lives of seniors and their families across the U.S. Felicia’s efforts in championing the needs of the elderly continue to set the standard in an industry that is crucial yet often overlooked.

For those interested in exploring more about women making waves in franchising, the complete list of honorees can be found in the October 2025 issue of Franchise Dictionary Magazine. With thought leaders like Felicia Sanders at the helm, the future of franchising looks promising, capable of making a profound impact on communities seeking effective senior care solutions.

As we celebrate this acknowledgment, it is essential to recognize the collective achievements that women in franchising have accomplished through dedication, innovation, and collaborative spirit. It is a movement that encourages empowering others, paving the way for future generations of leaders in the business landscape.