The Exciting Collaboration of BAD PHARMACY Podcast with HOKARON

In a remarkable partnership, the popular podcast BAD PHARMACY has teamed up with the beloved warmers from HOKARON, marking its upcoming launch on November 10, 2025. This exciting collaboration combines the creativity of the podcast’s hosts with HOKARON’s mission of providing warmth to all. The new product line, titled HOKARON BAD PHARMACY Collaboration, will feature packaging designed by the members of BAD PHARMACY themselves.

What is BAD PHARMACY?

BAD PHARMACY is a captivating podcast created by three talented individuals: rapper and creative director TaiTan, producer and director Ryohei Kamide, and Hiroshi Fujiwara, a significant figure in the culture of Harajuku. Their podcast aims to “warm up the world,” and it has gained a substantial following for its engaging content and innovative perspective on culture and creativity.

HOKARON’s Commitment to Warmth

HOKARON is a well-known brand in Japan, famous for their practical and easy-to-use warming products. Since its inception, HOKARON has embraced a philosophy of bringing warmth to everyone, making it a perfect partner for the BAD PHARMACY team. This collaboration seeks to blend HOKARON's unique warmth with the podcast’s vibrant creativity, leading to innovative new products that benefit their listeners and customers.

Product Details

The HOKARON BAD PHARMACY Collaboration features two new products:
1. HOKARON 10P BAD PHARMACY Collaboration
- Release Date: November 10, 2025
- Content: 10 pads
- Price: Open price (estimated retail price: 437 yen including tax)
- Temperature: Maximum temperature 70℃, average temperature 56℃, lasting for 9 hours

2. HOKARON Stick-on 10P BAD PHARMACY Collaboration
- Release Date: November 10, 2025
- Content: 10 pads
- Price: Open price (estimated retail price: 470 yen including tax)
- Temperature: Maximum temperature 60℃, average temperature 51℃, lasting for 9 hours

Design Features

These innovative warming pads will be distinguished by a design that beautifully incorporates both HOKARON and BAD PHARMACY influences. Bright colors represent the creative energy of the podcast team, while classic HOKARON characters remain at the center of the design.

In addition, customers can expect several color variations, offering stylish options that enhance the product's appeal. Please note that not all colors will be included in every single package, adding a fun surprise element to each purchase.

A Legacy of Warmth

HOKARON was introduced in 1978 through a partnership that focused on developing a lightweight, easy-to-carry warming product without the need for a heating source. Initially requiring activation through shaking or rubbing the inner pouch, advancements later enabled HOKARON to activate simply by removing it from its outer packaging. Over the years, HOKARON has evolved to meet the needs of customers, ensuring that warmth is accessible in a way that complements various lifestyles. The brand has grown significantly, achieving over 80% recognition in Japan, thanks to its iconic red packaging and logo.

As we look forward to the launch of the HOKARON BAD PHARMACY Collaboration, these innovative products promise to add warmth to your winter in a creative and engaging manner. Keep an eye out for these unique items, made with love and creativity by the talented team behind BAD PHARMACY.

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