Josh Berman Takes the Helm as New Executive VP at Assembly in North America

Assembly Welcomes Josh Berman as Executive Vice President

In a significant move to strengthen its leadership team, Assembly has announced the appointment of Josh Berman as the Executive Vice President and Assembly Lead in North America. This decision is part of Assembly's strategy to ensure that it remains at the forefront of the marketing landscape, prepared to navigate the evolving demands of its clients.

Berman, who brings over 15 years of experience in the media industry, will be pivotal in 'Assembly East,' the new operating structure that organizes teams by geography and industry sector. His base in New York will allow him to foster deeper brand relationships and drive innovation within the agency, bolstering the services provided to an elite roster of clients.

Before joining Assembly, Berman played an integral role at Wavemaker, where he served as Managing Partner and Client Lead. His tenure there was marked by significant achievements, including directing media planning and buying for prominent brands such as Church & Dwight. His collaboration with industry giants like Citi, Campbell's, IKEA, and Tiffany & Co. has equipped him with extensive insights into creating effective marketing strategies that leverage data and technology.

Rick Acampora, Global CEO of Assembly, expressed enthusiasm about Berman's appointment, highlighting the dual advantage clients will receive from a robust yet attentive agency. "Our clients get the best of both worlds—an agency big enough to lead yet small enough to care," Acampora stated. He emphasized that Berman’s rich background in media strategy, analytics, and innovation will play a crucial role in enhancing client experiences and fueling growth.

Berman’s new role is effective immediately, and he has already set his sights on elevating client service and results. Assembly prides itself on its holistic approach, merging data, talent, and technology to drive growth for brands across the globe. With a dedication to impactful execution powered by their proprietary operating system, STAGE, the agency aims to deliver not just performance but also significant business expansion.

The addition of Berman to the leadership is a reflection of Assembly's commitment to ensuring it meets and exceeds the evolving needs of its clients. The agency's landscape is changing, and with the right talent at the helm, it is well-positioned to adapt and thrive.

In conclusion, Josh Berman's appointment as Executive Vice President signifies a new chapter for Assembly, one focused on innovation, strategic insights, and client dedication. As the advertising landscape grows increasingly competitive, Berman’s skills in merging media with creative strategies will be critical in unlocking new opportunities for client brands and fostering enduring relationships within the industry.