Transforming Summer Footwear: ABC-MART's Amazing 'Cool Comfort Fair'

As Japan continues to experience scorching summers with record-high temperatures, ABC-MART is stepping forward to alleviate the discomfort many face during this season. With their "Cool Comfort Fair," the popular footwear retailer aims to enhance summer walking experiences by offering a comprehensive collection of shoes equipped with cutting-edge cooling technologies. The fair features three main innovations: contact cooling materials, high breathability design, and heat-resistant leather, promoting comfort and style for both business and casual settings.

Instant Coolness from Contact Cooling Materials

One of the highlights of the fair is the introduction of shoes that incorporate the latest contact cooling materials into their inner linings and insoles. Upon putting them on, wearers are greeted by a refreshing coolness that quickly alleviates discomfort during morning commutes and outdoor activities. Designed to wick moisture away effectively, these shoes maintain a dry and comfortable feel throughout the day, allowing for a wider array of styles, from athletic to casual footwear, ideal for the adventurous summer outings.

Unmatched Breathability with Advanced Design

Tackling the issue of "sweatiness" which often plagues footwear during summer, ABC-MART presents an impressive series of shoes with high breathability designs. Utilizing a specialized lightweight mesh material for the upper parts, these shoes are designed to allow outside air to circulate and dissipate trapped heat while walking. Some models even feature ventilation holes in the soles, creating a dynamic airflow that significantly reduces humidity inside the shoes. This revolutionary structure ensures that even during long hours of walking or desk work, your feet remain fresh. Additionally, some options come with insoles made from diatomaceous earth, which enhances moisture management.

Business-Friendly Heat-Resistant Leather

For those who are often out in the field, ABC-MART offers shoes made with specially designed heat-resistant leather. Unlike traditional black or brown leather shoes that tend to absorb heat from sunlight, this innovative material reflects near-infrared rays to minimize temperature increases inside the shoe. While maintaining a formal and stylish appearance, wearers can enjoy incredibly cooler interiors. This ensures that modern professionals can maintain both performance and elegance, making these shoes a must-have for summer business attire.

Introducing the Latest Summer Footwear

ABC-MART features a fantastic collection tailored for summer festivals and outdoor events, showcasing new footwear that combines comfort and style:

1. HAWKINS Mesh Ballet Sneakers - IVORY

Price: ¥5,489 (Tax Included)
Sizes: 22.5cm - 25.0cm (0.5cm increments)
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2. ABC SELECT Knit Sneakers - LT.BLUE

Price: ¥6,589 (Tax Included)
Sizes: 22.5cm - 25.0cm (0.5cm increments)
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3. ABC SELECT Mary Jane Sneakers - ALL BLACK

Price: ¥5,489 (Tax Included)
Sizes: 22.5cm - 25.0cm (0.5cm increments)
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4. ABC SELECT 2-Belt Sandals - BLACK

Price: ¥5,390 (Tax Included)
Sizes: S - XL
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5. ABC SELECT Volume Double Buckle Sandals - BEIGE

Price: ¥6,490 (Tax Included)
Sizes: S - XL
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6. ABC SELECT Jute Sandals - IVORY

Price: ¥5,489 (Tax Included)
Sizes: S - XL
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Furthermore, customers can explore additional footwear options with exceptional breathability and quick drying capabilities, as well as heat-reflecting sandals designed to combat harsh summer temperatures. By leveraging functionality and style, ABC-MART aims to change the perception of summer outdoor activities from a time of discomfort to a period of enjoyment.

ABC-MART remains committed to enriching lifestyles through footwear, addressing the growing concern of heat as a consequence of climate change. The products highlighted in the fair not only prioritize coolness but also ensure walkability, durability, and fashion, assuring no compromises on quality. As ABC-MART aims to transform the sentiment from "I don’t want to go out due to heat" to "I want to go out because of these shoes," they invite everyone to join them in making this summer more enjoyable and filled with smiles.

For more details, visit the ABC-MART Official Online Store.

Company Overview

ABC-MART, Inc.
Representative: Kiichiro Hattori
Location: 1-3-1 Azabudai, Minato-ku, Tokyo 48F, Azabudai Hills Mori JP Tower
Established: June 6, 1985
Business Activities: Retail of footwear, apparel, and goods, along with product planning, manufacturing, and sales of footwear.

For inquiries:
Phone: 0120-936-610
Response Hours: 10:00 AM - 5:00 PM (Monday to Thursday)