#Japan #Tokyo #Collaboration #STANDARD SUPPLY #MHL

A New Collaboration Meets Minimalist Design

In an exciting fusion of style and functionality, STANDARD SUPPLY and MHL have joined forces for their first-ever collaboration. This partnership brings together STANDARD SUPPLY’s dedication to creating simple yet essential products with MHL’s expertise in crafting functional accessories. For over a decade, MHL has collaborated with STANDARD SUPPLY, building a trust that has culminated in this innovative collection.

Collection Overview

The debut collection features lightweight and practical designs, including a minimalistic backpack, a shoulder bag, and a versatile pouch. Each item is crafted to meet the demands of daily life while maintaining a stylish aesthetic.

The Daypack, made from a cotton nylon blend, includes a specially designed PC pocket and is coated with a water-repellent finish. This ensures that your belongings stay safe from unexpected weather changes. It features a spacious outer pocket, a zip pocket, and additional compartments, making it both a stylish and functional choice for everyday use.

Another highlight is the Draw String Shoulder Bag, priced at ¥13,200. It features an adjustable drawstring closure, allowing for flexible storage options. The design is not only visually appealing but is also built to withstand the rigors of daily life, complete with a front pocket and durable attachment loops for added functionality.

Lastly, the collection includes a series of Charm Pouches that come in vibrant colors and are made from water-repellent nylon taffeta. These pouches can be customized with zippers and carabiners, reflecting the brand's commitment to individual style. The pouches retail for ¥4,400.

Availability

This collaborative collection will be available starting March 7th at MHL's flagship stores, the mix.tokyo official online store, and other select outlets including STANDARD SUPPLY in Futako-Tamagawa and evergreen works online store.

Color Options

• - Daypack: Available in Black, Khaki, and Grey (store exclusive color)
• - Draw String Shoulder Bag: Available in Ecru, Beige, Orange, Mid Grey, Dark Cherry, and Dark Navy
• - Round, Triangle, Square Charm Pouch: Custom color options available
• - Key Strap: Creative design using the belt from the Daypack and Shoulder Bag for practical daily use

Both brands emphasize principles that resonate with their philosophy: to create products that seamlessly fit into lifestyle while ensuring longevity. The collaboration symbolizes a commitment to practicality without sacrificing style, making it a must-have for fans of both brands.

For full information and inquiries, visit MARGARET HOWELL or call TSI Holdings at +81-3-5785-6445, based in Minato, Tokyo.

This collaboration is not just a collection; it is a celebration of functionality blended with the essence of everyday living, encouraging users to embrace a simpler and more efficient lifestyle through well-designed products. Ideal for urban explorers and minimalists alike, the items promise to be your daily companions, designed to be both practical and enduring.