#Japan #Hair Loss #Shinjuku #Sarutahiko #barbers

Addressing the 2026 Problem in the Barber Industry

In recent years, the barbering industry in Japan has been facing a significant challenge known as the "2026 Problem". As the number of barbers continues to decline, a project has been launched by SARUTAHIKO, a barber and beauty salon that specializes in addressing the unique hair concerns of men suffering from hair loss. Founded by Yoshikazu Sasaki and Tomohisa Takai, SARUTAHIKO is on the lookout for stylists to join their team as they prepare for their new store opening in March 2026. With a hiring bonus of 150,000 yen available for the first three applicants, SARUTAHIKO aims to preserve the traditional skills of barbering while fostering the next generation of talented barbers.

1. The Growing Need for Barbers Amidst a Shortage of Skills

According to the Ministry of Health, Labour and Welfare, the number of barbershops and barbers is in consistent decline, with many workers aging and near retirement. The industry faces a pressing lack of skilled barbers, which is particularly concerning given the rising demand for quality barbering services, especially fade cuts and other unique styles. As men become increasingly aware of their appearance and seek quality hairdressing options, it is more important than ever to attract and retain talented barbers who can bridge this growing gap between supply and demand.

2. The Salvation of Men Struggling to Find Proper Haircare

Many young men with hair concerns find it challenging to visit traditional beauty salons or barbershops, often feeling intimidated or out of place. This has resulted in a phenomenon described as "salon refugeeism," where men are unable to find the right service to meet their hair care needs. SARUTAHIKO has responded to this concern by leveraging barbering techniques such as expert fades and shaving skills to create stylish solutions focused on enhancing a man’s unique features, rather than hiding them. This tailored approach not only addresses men's specific hair issues but also creates new value for customers by providing an inclusive space where their hair concerns are genuinely understood.

3. Redefining Barbering through Unique 'Impression Design'

At SARUTAHIKO, the concept of 'Impression Design' is of utmost importance. This innovative methodology involves a meticulous analysis of the client's bone structure, head shape, and facial features, allowing the barber to design an overall look that encompasses hairstyle, eyebrow shape, and skin texture post-shave. This refined approach not only maximizes the client's innate charm but also promotes a sense of cleanliness and sophistication that boosts self-esteem in business contexts. Furthermore, it signifies a redefinition of the value that barbers can provide in today’s industry—encouraging barbers to specialize and expand their skill sets.

A Call for the Next Generation of Barbers

This initiative is about more than just hiring staff; it represents a transformative opportunity for existing barbers who feel uncertain about their futures or are eager to enhance their skills to specialize further in a high-value career path focused on hair loss. Successful candidates at SARUTAHIKO will learn unique cutting techniques and styling theories specifically designed to minimize the visibility of thinning hair.

Application Overview

As part of the recruitment campaign, SARUTAHIKO emphasizes the value of skills and offers attractive conditions for startup team members:

• - Special Benefits: A hiring bonus of 150,000 yen will be awarded to the first three new hires.
• - Position Available: Stylist (Barber)
• - Qualifications: Valid barber's license required.
• - Desired Traits: Candidates who can empathize with customers’ deepest worries and seek to find solutions will thrive in this role. Applicants looking to enhance their specialized skills are also encouraged.
• - Location: SARUTAHIKO’s new store specializing in hair loss for men, set to open in Shinjuku in March 2026.

For more information and to apply, please visit SARUTAHIKO Recruitment.

About SARUTAHIKO

SARUTAHIKO is a dedicated salon providing a private space designed for men seeking solutions to delicate hair concerns, allowing them to relax and enjoy professional services without fear of judgment. In a time when barbers are in high demand, SARUTAHIKO stands out for its commitment to addressing these critical issues and redefining the barbering landscape in Japan.