#Japan #Tokyo #YORISOI #広告費用相場 #人材紹介業界

Introduction

Tokyo-based YORISOI, led by CEO Kaitoh Takehara, has recently unveiled the '2026 Advertising Cost Standards for Recruitment Agencies.' This comprehensive guide serves as a reference for agencies aiming to attract job seekers more effectively. The results are based on thorough market analysis and provide valuable insights into the cost landscape for recruitment advertising.

The Advertising Cost Landscape

In the recruitment industry, the advertising spend typically accounts for 15% to 25% of total sales. According to the guidelines published by YORISOI, the Cost Per Acquisition (CPA) for registrations ranges from ¥3,000 to ¥5,000, while the CPA for interviews varies between ¥8,000 and ¥15,000. However, actual costs can fluctuate depending on several factors such as job type, applicant age group, location, job conditions, chosen media, and post-application support systems.

The figures included in the report are derived from publicly available data and are intended as reference points, rather than guarantees of advertising success.

Growth in the Digital Advertising and Recruitment Markets

Recent findings published by Dentsu indicate that total advertising expenditure in Japan will likely reach a record ¥8.623 trillion in 2025—marking the fourth consecutive year of growth. Internet advertising spending is projected to account for more than 50% of that total, reaching ¥4.0459 trillion. Simultaneously, the recruitment industry is also on the rise. According to a report by Yano Economic Research Institute, the market size for white-collar recruitment services is expected to grow to ¥449 billion in 2024, representing a 12% increase from the previous year. This growth trajectory emphasizes the importance for recruitment agencies to not only increase their advertising expenditure but also to meticulously analyze the cost-effectiveness from applications through interviews to placements.

Benchmarks for Main Advertising Media

Note: These values are compiled from L reach for advertising costs segmented by media for 2026.

Key Metrics for Advertising Operations

When managing advertising for recruitment initiatives, agencies must monitor various performance indicators, not just the application CPA. Essential metrics include:

• - Effective Application CPA
• - Interview Setup CPA
• - Interview CPA
• - Placement CPA
• - Advertising ROI

A low application cost does not always translate to high effectiveness; if many applicants do not meet criteria or cancel interviews, the overall cost effectiveness can diminish. It’s crucial to design processes that encompass initial outreach, scheduling interviews, and reminders to ensure that advertising expenditures convert into actual interviews and placements.

Future Outlook

YORISOI aims to support recruitment agencies by building effective candidate attraction strategies through their services, 'Shukatsu-kun,' which utilizes job advertising platforms, and 'Sokyaku-kun,' a performance-based interview opportunity provision service. With the goal of becoming the leading HR company in Shibuya, YORISOI is committed to not only optimizing advertising costs but also improving interview attendance and placement rate metrics.

About YORISOI

Operating under the banner of 'Shibuya’s leading HR company,' YORISOI strives to address challenges in the talent acquisition sector. Their offerings include recruitment outsourcing, candidate referral services, talent acquisition, and media operations.
Company: YORISOI Co., Ltd.
CEO: Kaitoh Takehara
Location: 5F, 1-23-14 Jinnan, Shibuya, Tokyo, 150-0041
Capital: ¥9.5 million
Website: YORISOI HR