Expanding Illi Stays: The Launch of Illi Amu Shimokitazawa in Tokyo

In an exciting development for boutique hospitality, Illi Stays has launched its latest facility, Illi Amu Shimokitazawa, in collaboration with construction pioneers GRANDIR and design innovators float. This marks the third establishment in the Shimokitazawa area, a beloved locale renowned for its vibrant culture and arts scene.

The Essence of Illi Stays

Illi Stays stands out in the Tokyo hospitality landscape with a distinctive value proposition. This boutique hotel brand operates 11 locations across Tokyo, all strategically positioned to cater to inbound tourists with exceptional convenience. The spacious accommodations, equipped with living areas, dining spaces, kitchens, and laundry facilities, are specifically designed for families and groups seeking long-term stays, ensuring that guests enjoy both comfort and functionality.

Set apart from typical hotel operations, this unmanned model of service prioritizes high cleaning standards and rapid support to ensure a unique hospitality experience that traditional hotels often overlook. Guests can expect a tailored atmosphere where meticulous attention to detail elevates their stay, making it feel special and welcoming. This blend of hotel hospitality with the coziness of home is what defines Illi Stays.

Interior Design Experience

The design of Illi Amu Shimokitazawa is a true testament to creativity. Inspired by AMUSEMENT, the interiors are a sensory feast, featuring original bracket lights made from records, module-like furniture, and luxurious tiles that reflect an artistic vision. The warm wooden tones harmonize beautifully with shiny tiles, merging elements of Shimokitazawa’s culture with mid-century aesthetics to create a one-of-a-kind experience.

Room Highlights

- Superior Suite (501): Spanning 43 square meters, accommodating up to six guests, perfect for families or small groups.
- Deluxe Suite (502): A slightly larger suite at 44 square meters, also designed for up to six guests, boasting additional luxurious amenities.

Future Directions for Illi Stays

Japan is rich in diverse tourist assets from its exquisite cuisine, seasonal changes in nature, warm hospitality, to pop culture and cutting-edge technology. The country's tourism industry holds immense potential for regeneration, and Illi Stays is poised to play a pivotal role in this revitalization.

The brand is focused on rejuvenating underperforming property markets through the establishment of its unique hotels, ensuring an attractive environment for inbound tourists. With a target of opening 100 rooms by 2025, followed by 200 rooms by 2026, Illi Stays is gearing up for rapid expansion, particularly in appealing areas such as Osaka and Kyoto.

This ambitious growth plan includes securing new properties and engaging in product development in line with strategic partnerships. The objective is to create a nurturing environment for international visitors seeking comfort and hospitality during their stay in Japan.

Partnering Opportunities

Illi Stays is actively seeking partner companies that share its vision of excellence—from real estate firms to interior design and hotel service providers. They are committed to building collaborative relationships to foster growth in this innovative space. Interested parties can reach out via the contact details provided below.

Investment Opportunities

Prospective investors can look forward to a structured partnership where they collaborate with property owners, covering initial costs for renovations while benefiting from BNS’s management of hotel operations. Investors will enjoy reporting insights while gaining value through actual stays in their properties.

Booking and Further Information

Reservations for Illi Stays are available through both their official website and various OTA platforms. For an immersive experience and more information, visit Illi Stays Official Site or Booking.com.

About the Companies

BARE NOTE STUDIO: Founded in December 2017, dedicated to designing transformative experiences through real-world interactions. Visit their site at barenotestudio.com.

GRANDIR: A newly established firm in August 2024 focusing on construction and related services. More info can be found at grandir-tokyo.com.

float: Established in May 2021, offering project management and design services for diverse structures. Learn more at float-tokyo.com.