#Abu Dhabi #United Arab Emirates #SailGP #ROCKWOOL Racing #Denmark SailGP

ROCKWOOL and SailGP: A Pioneering Partnership

ROCKWOOL, the global leader in rock wool products, has officially renewed its multi-year partnership with SailGP, the thrilling sailing championship that brings together top national teams from around the world. This extension solidifies ROCKWOOL's role as the title partner of the Danish-flagged ROCKWOOL Racing SailGP Team until 2032, marking a significant milestone as the longest-standing team partnership in the league's history.

Since joining the competition in the lead-up to Season 2, ROCKWOOL has been instrumental in promoting not just sailing excellence but also fostering the next generation of Danish sailing talent. Their support helps drive innovation and sustainability within the sport, which resonates at an international level.

Andrew Thompson, the Managing Director of SailGP, highlighted the invaluable contribution ROCKWOOL has made to the league's growth. He stated, "ROCKWOOL's faith in our vision has significantly shaped SailGP into a truly global championship of high performance. Their commitment extension until 2032 is a testament to what we've built together—a world-class team, an ambitious activation program, and a partnership generating substantial value both on and off the water."

The ROCKWOOL Racing SailGP Team has made waves—not just figuratively but literally—by setting a record speed of 103.93 km/h during the German Sailing Grand Prix held at Sassnitz. This speed not only marks a high point in their racing endeavors but also illustrates the remarkable advancements in technology and teamwork within the sport.

Beyond the racing circuits, ROCKWOOL has established one of the most ambitious activation platforms in sports. Over 4,000 guests have experienced the excitement of racing through its global hospitality program. The Danish team has also made its mark by clinching the title of the SailGP Impact League in Season 3.

Since 2021, ROCKWOOL has hosted five significant sailing events—namely the ROCKWOOL Sail Grand Prix—in various countries including Denmark, Italy, Canada, and France. These events have significantly contributed to the international growth of the league, marking ROCKWOOL as a key player in expanding SailGP's reach.

Mirella Vitale, the First Vice President of Marketing, Communication, and Public Affairs at ROCKWOOL, expressed, "Our partnership has evolved into something truly powerful over the past four seasons. Through collaboration with SailGP, we’ve created a global platform that generates real business impact in our key markets—raising awareness of our company, allowing thousands of ROCKWOOL customers to directly experience the thrill of racing, and engaging employees across 38 countries."

Looking ahead, ROCKWOOL is set to host its sixth event as the title partner in 2026, with the ROCKWOOL Germany Sail Grand Prix scheduled for August 22-23, 2026. Tickets for this highly anticipated event are available for purchase on the official SailGP website.

Fans can also catch the ROCKWOOL Racing SailGP team in action this weekend at the finale of the Mubadala Abu Dhabi Sail Grand Prix taking place on November 29-30. To stay updated on the latest events, enthusiasts are encouraged to visit SailGP.com/abudhabi.

About SailGP

SailGP is the world's most exciting sailing championship, featuring nation-based teams racing identical and ultra-fast 50-foot foiling catamarans on iconic venues across the globe. With speeds over 100 km/h, SailGP showcases the top athletes in the sport, competing not just for national pride but also for a total prize purse of $12 million. To learn more about this thrilling championship, check out SailGP.com.