Mobupps Appoints Siddharth Barman as Marketing VP to Accelerate Global Growth Strategy

Siddharth Barman Joins Mobupps as Vice President of Marketing

Mobupps, a renowned player in mobile advertising and technology solutions, is excited to announce the appointment of Siddharth Barman as its new Vice President of Marketing. This strategic move is aimed at bolstering the company’s global expansion efforts.

With over 14 years of experience, Barman brings a wealth of knowledge in growth marketing, strategic partnerships, and product innovation. Before joining Mobupps, he held significant positions at Affle, where he significantly influenced global growth across various platforms and product lines. His career highlights include leading the worldwide launch of technology products, creating high-performing growth marketing teams, and advancing strategic alliances across key regions such as North America, Europe, Latin America, the Middle East, North Africa, Southeast Asia, and India. Barman’s impressive track record also includes receiving numerous industry awards and being part of Affle’s IPO team in India, showcasing his capabilities in driving business success.

As Vice President of Marketing, Barman will be instrumental in directing Mobupps’ global growth initiatives. He’s tasked with expanding the reach and impact of key products like MAFO, iRTB, and MobuppsX across international markets. In 2024, Mobupps experienced remarkable growth of over 90% in the USA, EU, and APAC regions, fueled by its cross-platform strategies that effectively integrated CTV, mobile, and the internet. This strong performance has cemented its leadership position in the iGaming, e-commerce, entertainment, and travel sectors.

Looking ahead to 2025, Mobupps is poised for further achievements, focusing on embedding its growth in developed markets through innovative product launches and leveraging AI for enhanced brand safety. Additionally, the company aims to penetrate emerging markets by establishing local teams and expanding its customer base. The vision is to pave the way for new milestones in the coming year.

Barman expressed his enthusiasm about the role, stating, “With a dynamic team and a robust solutions portfolio, Mobupps is well-positioned to redefine the advertising landscape. I’m honored to lead the marketing efforts at Mobupps, utilizing technology and innovative strategies to exceed customer expectations and set new industry standards.”

Mobupps' CEO, Yaron Tomchin, also shared his excitement about Barman's new role, noting, “We’re thrilled to have Siddharth join us as our VP of Marketing. His impressive background in fostering global growth, launching innovative products, and building strong partnerships will significantly benefit us as we expand into key markets. Siddharth’s energy and expertise align perfectly with our vision for 2025 and beyond, and I’m confident he will play a pivotal role in strengthening our brand and delivering even greater value to our customers and partners worldwide.”

About Mobupps

Mobupps is a leading provider of mobile advertising and technology solutions with over 15 years of industry experience. Their products, including MAFO, iRTB, and MobuppsX, empower marketers to streamline operations, optimize campaigns, and achieve measurable growth. With the new leadership of Siddharth Barman, Mobupps is set to chart a course for transformative advancements in the dynamic mobile advertising arena.