Skiptown Club: A Game Changer in Pet Care
In a significant move to cater to the rising demand for premium pet care services, Skiptown, a tech-savvy dog care franchise, has relaunching its membership initiative, now branded as 'The Skiptown Club.' This fresh approach replaces the previous multi-tier structure with three streamlined plans:
The VIP Plan,
The Clean Pup Plan, and
The Social Pup Plan. Since July 1, pet owners across all Skiptown locations can now enjoy enhanced value and convenience, reflecting the evolving needs of modern pet parents.
The Shift to The Skiptown Club
As pet expenditures in the United States continue to soar, hitting $158 billion in 2025 and projected to reach $165 billion in 2026, Skiptown recognizes the shift towards premium care. Mike Rotondo, CEO of Skiptown, emphasizes the mission of delivering more accessible and rewarding options for pet owners, stating that the new Club aims to enhance every visit for both pets and their owners.
The newly designed plans focus on flexibility and make it easier for owners to provide their pets with the enrichment and care they deserve. Whether customers frequently use daycare services, require regular grooming, or want to share engaging experiences with their furry friends, there is now a tailored solution for everyone.
Unveiling the Plans
The VIP Plan
The new
VIP Plan serves as the cornerstone of the Skiptown Club. It combines elements from the previous plans while adding exclusive member perks, creating substantial annual savings. Some highlights of this plan include:
- - Unlimited free Bar & Park check-ins.
- - A complimentary pup treat for every visit to the Bar.
- - $5 guest passes for furry visitors, with admission for humans free.
- - A monthly grooming package that includes a bath, towel dry, nail trim, ear cleaning, and wellness check.
- - Discounts on additional grooming services.
- - Enhanced engagement with twice-daily daycare reports.
- - A birthday party in the park every year.
With this renewed structure, Skiptown estimates an annual value of over $1,000 for its members, with pricing starting at $60 per month or $599 annually.
The Clean Pup Plan
The redefined
Clean Pup Plan focuses on grooming and hygiene. Members enjoy comprehensive grooming services such as nail trims, tooth brushing, and wellness checks, all designed to maintain the health and hygiene of their pets. This plan ensures that every visit is both beneficial and rewarding.
The Social Pup Plan
For those pups that are more social, the
Social Pup Plan offers unlimited access to the Bar and off-leash Park, along with a complimentary treat with each visit and discounted guest passes for visiting furry friends. At just $25 a month, it's an affordable option for pets that thrive on social interactions.
Embracing Technology
A significant factor enabling this overhaul is Skiptown's proprietary technology stack. This system enhances the entire experience from booking to plan management, allowing Skiptown to tailor offerings to meet customer needs without relying on external software solutions. Liz Sims, Head of Product, notes that this technology paves the way for more personalized and effective interactions between pet parents and the Skiptown team.
Early Success and Future Plans
As of mid-2026, Skiptown has seen promising results with 8,000 active memberships across three locations. The relaunch signifies not only a strategic pivot to meet customer demands but also serves as a precursor to future growth. With plans for further expansion into untapped markets, Skiptown is poised to become a pioneer in tech-enabled dog care, cementing its place in the rapidly growing pet care industry.
For more details about Skiptown and their new membership offerings, visit
skiptown.io.