Cunard Celebrates Unprecedented Booking Surge for 2024 with Queen Anne Launch

Cunard Celebrates Unprecedented Booking Surge for 2024

Cunard Cruise Line has achieved remarkable success in the travel industry, reporting record-breaking bookings for 2024. This impressive performance is primarily attributed to the arrival of its latest vessel, the Queen Anne, which launched in May this year. In comparison to 2023, Cunard recorded an additional 73,000 guest reservations from January 1 to October 31, translating to a significant 23% increase in bookings year-on-year.

The increase in bookings is noteworthy, especially as it marks the highest number of guests ever reserved during this timeframe in the cruise line's history. Notable contributions came from both the UK and North American markets, with bookings from the UK seeing a 24% rise and an impressive 29% growth from North America. This rush can be linked directly to the buzz surrounding the Queen Anne, alongside Cunard's strategic launch of three new cruise programs scheduled for 2024.

The cruise line's Winter 2026 and Summer 2026 itineraries were introduced in March, followed by the announcement of the winter 2027 program in October, creating heightened demand among potential travelers. Each year, Cunard's reputation as an iconic British brand continues to strengthen globally. Data indicates that more than half of the bookings recorded between January and October originated from outside the UK, showcasing the brand's expanding international appeal.

Significant interest has developed in international markets, propelled by targeted marketing campaigns that have yielded a 22% increase in bookings from these regions over the past year. Alongside this international growth, Cunard is also successfully attracting first-time travelers. In fact, between January 1 and October 31, 2024, the brand experienced a striking 49% rise in first-time guests compared to the same period in the previous year.

Katie McAlister, President of Cunard, expressed pride in these accomplishments, stating, "As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard's commercial performance. Our iconic brand with increasing international appeal continues to draw travelers from across the globe, captivated by our timeless elegance and modern luxury. The successful launch of Queen Anne has played a crucial role in this growth by enhancing our capacity and sparking the imagination of both loyal and new guests. These results reflect the dedication of our teams and partners worldwide, who ensure Cunard remains a leader in luxury travel."

Cunard has been a pioneer in luxury travel since 1840, offering unforgettable experiences across the globe. Celebrating an astounding 184 years of operation, their offerings center around exquisite dining experiences, handpicked entertainment options, and exceptional service, all crafted meticulously to make each journey memorable.

Together with the newly launched Queen Anne, Cunard’s fleet now includes Queen Mary 2, Queen Elizabeth, and Queen Victoria. This strategic expansion is robust evidence of the cruise line's ambitious plans for its future, as this will mark the first occasion since 1999 that four Cunard ships have operated simultaneously.

For those interested in booking a voyage with Cunard or learning more about their excursions, they can reach out to a travel advisor, contact Cunard at 1-800-728-6273, or visit their website at www.cunard.com. Travel advisors looking for further details can connect with their Business Development Manager or visit OneSourceCruises.com.

With continuously planned expansions and a commitment to excellence, Cunard is sure to maintain its esteemed reputation in luxury cruising.

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