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SmallRig and Chen Cheng: A New Dawn in Aerial Photography

In a groundbreaking partnership, SmallRig, a leading global provider of imaging solutions, has officially named acclaimed Chinese aerial photographer Chen Cheng as its Brand Co-Creator. This collaboration not only signifies a merging of technology and artistry but also aims to propel innovations within the realm of aerial photography to unprecedented heights.

A Strategic Union

With a development philosophy centered on user-driven innovation, SmallRig is initiating a strategic alliance with Chen Cheng that encompasses various facets, including aerial imaging, product development, and the broader promotion of aviation culture. Their mutual goal? To accelerate advancements in aerial imaging techniques and outdoor photography equipment while enhancing user experiences in challenging environments.

Zhou Yang, the founder and CEO of SmallRig, expressed that the essence of their identity and growth model lies in collaborative design. He emphasized that Chen Cheng, a prominent figure in global aerial photography, has been a long-time user of SmallRig gear, bringing invaluable insights from his extensive experience capturing aircraft in complex scenarios. "His technical expectations align perfectly with SmallRig’s scenario-oriented innovation strategy, providing a solid foundation for our co-creation partnership," Zhou stated.

Chen’s experience as one of China’s pioneering aerial photographers spans over a decade. He has documented significant milestones in aircraft development and flight, capturing nearly every major commercial aircraft type except for the Airbus Beluga. His past role as an aircraft maintenance engineer has equipped him with a deep understanding of aviation mechanics, which influences his methodical and safety-first approach to photography. Chen believes that “a beautiful airplane is inevitably a well-constructed airplane,” a principle that has guided his work in documenting the rise of China’s aviation industry. His aerial photography of the C919 has garnered over a million views across various platforms, offering a vibrant insight into new aviation technologies.

Practical Co-Creation

The collaboration between Chen and SmallRig stems from their shared commitment to technical precision and creative innovation. Aerial photography demands equipment that is not only lightweight and adaptable but also fully functional across various shooting positions. According to Chen, SmallRig's lightweight camera cages, expansion docks, and Type-C fast-charge batteries have become integral components of his aerial workflow. These innovations allow for simultaneous shooting of stills and 4K video with a single camera, greatly enhancing efficiency and elevating output standards for high-intensity assignments.

"Aerial photography transcends mere presence in the sky; it requires constant professional focus and genuine passion," Chen remarked while discussing the collaboration. He emphasized that this partnership will empower more individuals to appreciate the beauty of aviation through reliable equipment and exceptional imagery.

Beyond being merely a partnership between a tech brand and a prominent aerial photographer, this initiative sparks a new era of user-driven design exploration in the imaging sector. SmallRig has historically collaborated with various creatives, from world-renowned nature photographer Xi Zhinong to aerial photography pioneer Chen Cheng. The ambition is to expand their “Co-Creation Officer” program to engage experts across diverse fields. The end goal? To transition product development from simply meeting basic requirements to anticipating user needs and crafting solutions that evolve alongside real-world creative demands.

By actively listening to creatives and integrating professional photographers into product design, SmallRig strives to redefine the boundaries of imaging device performance and artistic expression.

A Legacy of Innovation

Established in 2013, SmallRig has dedicated itself to providing solutions worldwide in camera/smartphone mounts, stabilization devices, lighting and control systems, batteries for imaging devices, and audio equipment. Today, SmallRig's products reach users in over 160 countries and regions, covering a vast array of scenarios from livestreaming and vlogging to documentaries and Hollywood blockbusters. After over a decade of growth, SmallRig has morphed from a company specializing in camera mounts to an ecosystem of products characterized by a comprehensive range of scenarios and a rapid supply chain model.

For more information about SmallRig and their innovative products, visit www.smallrig.com.