BRANDmania 2026: A Festival Celebrating Brand Power in Essen

Exciting Announcement: BRANDmania Registration Now Open

BRANDmania is gearing up for its next edition in 2026, taking place in the historic Zollverein Coal Mine in Essen, Germany, on June 24-25. This renowned B2B festival celebrates brand power and serves as a pivotal gathering for companies, licensors, and agencies that are looking to forge new partnerships and strengthen existing ones. As the largest event in the German-speaking region of the licensing industry, BRANDmania promises to attract a diverse range of exhibitors from sectors such as entertainment, food, fashion, toys, and media.

A Hub of Innovation and Networking

In 2026, BRANDmania will once again bring together influential leaders in the licensing and retail sectors. Companies who participated in the previous edition have expressed rave reviews about the event. "With the enthusiasm surrounding its location and the spirit of collaboration, BRANDmania continues to stand out as a central hub for innovative brand presentations and cross-industry exchanges," states Christian Ulrich, a Member of the Executive Board at Spielwarenmesse eG.

This year, attendees can look forward to a vibrant festival atmosphere, filled with inspiring presentations and discussions. The organizers have confirmed that key players from multiple industries will return, affirming that participation continues to be valuable for ongoing dialogue on innovative brand strategies.

Partnership with Licensing International

An exciting development for this year is the continued collaboration with Licensing International. Together, they will offer numerous opportunities designed to enhance the networking experience at the event. Participants will have access to a rich lecture program featuring various experts who will share insights on the latest trends and developments within the licensing landscape. This partnership guarantees that attendees leave BRANDmania with new knowledge and inspiration to implement in their respective businesses.

LicenseLounge at Spielwarenmesse

Moreover, the LicenseLounge powered by BRANDmania will debut at the Spielwarenmesse in Nuremberg, scheduled for the end of January. This section will serve as the first gathering point for newcomers and professionals alike, facilitating discussions and idea exchanges about current trends in the licensing industry. The LicenseTalks, held on both Tuesday and Wednesday of the fair, will feature international speakers who will provide valuable insights into the latest advancements in licensing.

On the Wednesday afternoon, the LicenseLounge will host a Coffee Break where participants can mingle and potentially establish new contacts in a relaxed setting. These networking opportunities lay the groundwork for meaningful collaborations that can flourish at BRANDmania.

Why You Should Attend BRANDmania

Attending BRANDmania is essential for anyone involved in brand collaborations, partnerships, and licensing. The event offers a platform where brands can showcase their innovations and connect with potential partners across different sectors. With the backdrop of the magnificent Zollverein Coal Mine, attendees can expect an engaging two days filled with insights, discussions, and networking.

As preparations accelerate, now is the perfect time for interested companies to register for their stands and secure their position at this unique industry event. By attending, you not only immerse yourself in a wealth of knowledge but also gain firsthand experience and expertise from leaders in the field.

About BRANDmania and Spielwarenmesse eG

BRANDmania is more than just a festival; it's a major B2B networking event that underscores the significance of brand collaborations and partnerships in diverse sectors. Similarly, Spielwarenmesse eG operates unique trade fairs dedicated to the toy and consumer goods markets, boasting a global presence and ongoing commitment to industry innovation.

With over 60 dedicated professionals working tirelessly from their headquarters in Nuremberg, Spielwarenmesse eG has become a driving force in advancing the interests of the toy sector and is committed to providing platforms that meet the ever-evolving needs of the industry.

In conclusion, mark your calendars for June 24-25, 2026, and join us in Essen for BRANDmania—the festival that celebrates brand power and catalyzes growth and collaboration in the ever-dynamic licensing industry.