E.W. Scripps Appoints Tony Lamerato as VP of Local Media Sales

E.W. Scripps Names Tony Lamerato Vice President of Local Media Sales

The E.W. Scripps Company, a significant player in the world of media broadcasting, has announced the promotion of Tony Lamerato to the role of Vice President of Local Media Sales. This strategic appointment will take effect on February 17, 2025, and marks a significant step in enhancing the company’s revenue-generating efforts across its vast network of local television stations.

Lamerato, who has been with Scripps since 2016, previously held the position of Vice President of Sports Revenue and Sponsorships. In that role, he was pivotal in developing and implementing key revenue strategies and sponsorship initiatives for Scripps Sports. His leadership contributed to the successful monetization of sports rights and advertising opportunities within the company’s local sports partnerships, which include collaborations with organizations like the Big Sky Conference and NHL teams such as the Vegas Golden Knights, Florida Panthers, and the Utah Hockey Club.

Before his tenure in the sports revenue sector, he was the Senior Director of Revenue Strategy for Scripps' Local Media division. His extensive background includes being the Director of Sales for the ABC affiliate WXYZ and the independent station WMYD in Detroit. Additionally, he has experience as the local sales manager at Fox Sports Detroit.

Brian Norris, the Chief Revenue Officer at Scripps, expressed confidence in Lamerato’s capabilities, stating, "Tony is a proven sales leader who goes the extra mile to deliver the best results for both our Scripps teams and our advertisers. He’ll be an important part of our success as Scripps continues to create meaningful connections with consumers and advertisers on every platform."

Lamerato’s influence within the media landscape extends beyond his corporate responsibilities; he also plays a significant role in the community as the Vice Chairman of the board for Diversified Members Credit Union and holds a position on the board of directors for the Michigan Association of Broadcasters. He boasts an educational background that includes a bachelor’s degree in business administration and sports management from Aquinas College.

The E.W. Scripps Company, publicly listed on NASDAQ (SSP), is recognized for its commitment to delivering quality and objective local journalism. With a robust portfolio of more than 60 television stations spanning over 40 markets, Scripps engages with audiences nationwide through national news platforms such as Scripps News and Court TV, as well as various entertainment brands including ION, Bounce, and Grit. Scripps’ legacy, rooted back to its founding in 1878, emphasizes the importance of providing enlightening content to its viewers, aligning with its long-held motto: "Give light and the people will find their own way."

As Scripps continues to adapt and evolve in a competitive media environment, Lamerato's new role will play a critical part in refining the company’s local advertising strategies and driving growth in community engagement.

About E.W. Scripps Company:

Founded in 1878, the E.W. Scripps Company is a diversified media entity focused on local markets and reaching audiences nationwide. It's a leader in local television broadcasting and aims to create a better-informed world through quality journalism and innovative advertising solutions.