#Japan #Tokyo #Kushikatsu Tanaka #design competition #Unisia Holdings

A New Chapter for Kushikatsu Tanaka: Rebranding Initiative

As Kushikatsu Tanaka celebrates its 18th year since opening its first location in Setagaya, the company is poised for a significant transformation. With changing consumer preferences and the evolving dining landscape, Unisia Holdings, the parent company headquartered in Shinagawa, Tokyo, is embarking on a large-scale rebranding effort. This initiative aims to preserve the cherished elements of the traditional 'kushikatsu tavern' while elevating the dining experience to meet contemporary expectations.

Background of the Competition

Kushikatsu Tanaka has garnered affection as a beloved public tavern over its nearly two-decade-long journey. However, to ensure it remains a favorite in the decades to come, the restaurant must take a bold leap forward. It is essential to build on the strong heritage of Kushikatsu Tanaka while broadening its horizons to reach the next level.

To achieve this aim, the company has decided to involve external creativity through a design competition. The essence of this challenge is to collaborate with innovative designers who can infuse fresh ideas into the restaurant's concept, thereby encapsulating a new vision for Kushikatsu Tanaka.

Competition Details

Number of Participants

A limited number of 10 design partners will be accepted on a first-come, first-served basis.

Submission Requirements

• - Proposals for interior and exterior designs (conceptual material)
• - Renderings (major angles)
• - A materials list (anticipated finishes and material composition)

Timeline

Interested design firms are invited to apply through the entry form provided below. Once registered, details concerning the schedule and an explanatory meeting will be communicated.

• - Entry Period: March 10 (Tuesday) at 11:00 AM – March 23 (Monday) at 7:00 PM

(First-come, first-served basis)

• - Competition Briefing Session: March 27 (Friday) at 11:30 AM

(Remote session; access links will be sent to registered applicants)

• - Proposal Submission Deadline: April 30 (Thursday)

(To be submitted in digital format)

• - Judging (Presentations): Mid-May

(Participants will present their proposals)

• - Result Announcement: May 29 (Friday)

Post-Selection Responsibilities and Design Fees

Post-Selection Work: The chosen firms will be responsible for designing the first store using the new concept, which includes basic design to detailed planning (specifics to be discussed separately).

Design Fee: ¥5,000,000 (including tax)
(This covers costs associated with proposal submissions and one store's design work post-selection.)

Through this competition, Kushikatsu Tanaka eagerly anticipates meeting creative partners who will help shape the company’s future.

About Unisia Holdings

• - Established: March 20, 2002
• - Capital: ¥300 million
• - Chairman and President: Keiichi Nuki
• - Headquarters: 5th Floor, Towa Higashi Gotanda Building, 1-7-6 Higashi Gotanda, Shinagawa, Tokyo
• - Business Activities: Restaurant management, franchise development
• - Website: unisia.co.jp
• - Group Companies: Kushikatsu Tanaka Co., Ltd., Pizzola, TANAKA INTERNATIONAL INC., LA.TA.INC., GT Design, UKYE