MAVEL Achieves Gold Certification for Second Year in SmartNews Ads Partner Program

MAVEL, a Shibuya-based company and part of the Macbee Planet Group, has been recognized for the second consecutive year with a prestigious Gold rank in the SmartNews Ads Partner Program. This recognition highlights MAVEL's commitment to performance-based marketing, which is central to its operations.

The SmartNews Ads Partner Program is a certification system tailored for advertising agencies that handle SmartNews Ads products and services, allowing them to work directly with SmartNews Inc. This program evaluates agencies based on their sales performance and categorizes partners into five ranks: Diamond, Platinum, Gold, Silver, and Bronze.

Understanding SmartNews Ads

SmartNews has emerged as a major media platform, connecting with a wide range of users through its news app. It provides advertisers with unique opportunities to integrate their marketing strategies from awareness to acquisition, making it a valuable platform for brands. Given its extensive user reach and context for information consumption, the SmartNews platform allows advertisers to strategically leverage their campaigns effectively.

MAVEL’s Passion for Marketing Excellence

As a core member of Macbee Planet's group, MAVEL focuses on maximizing customer lifetime value (LTV) and assisting advertisers in acquiring new clients through digital marketing. The company has demonstrated a strong understanding of media-specific characteristics and continually works on operational improvements, creative testing, and effectiveness analysis within the SmartNews Ads framework. This second consecutive Gold certification serves as a testament to MAVEL's dedication to sustained LTV-centered advertising support.

In addition to quality customer acquisition efforts, MAVEL is actively committed to enhancing the quality of its advertising. Following the guidelines set by the Japan Internet Advertising Association (JIAA), including measures for ensuring advertising traffic quality and brand safety, MAVEL is keen on eliminating invalid traffic and ensuring a secure advertising experience for consumers. Their approach strives not only for maximized outcomes for advertiser clients but also aims to foster a trustworthy advertising environment for users.

Insights from MAVEL's Leadership

MAVEL's President, Tomohiro Chiba, expressed his heartfelt gratitude for the recognition: "It is an honor to achieve Gold status in the SmartNews Ads Partner Program for two years in a row. I would like to extend my sincerest thanks to the SmartNews team and all our advertising partners who entrust us with their ad operations."

He further shared, "In a rapidly changing advertising landscape, deeply understanding the unique characteristics of different media and consistently pursuing operational strategies that translate to tangible results is crucial for contributing to our clients' growth. We look forward to continuing our partnership with SmartNews to deliver effective marketing support for our clients."

About Macbee Planet

Macbee Planet is a marketing company that operates on a performance basis across aspects like awareness, acquisition, and retention. They utilize proprietary tracking technology to predict LTV and optimize ROI, minimizing client risks while enhancing customer acquisition.