#Japan #Tokyo #Luxury Experience #Ginza #Barneys New York

Barneys New York Ginza: A Fresh New Beginning

On September 19, 2025, Barneys New York will unveil a completely revamped flagship store in Ginza, embodying the spirit of "TASTE, LUXURY, HUMOR". This monumental renovation marks the first major redesign since the store's inception, embracing the theme of "Memory and Creativity." While cherishing the rich legacy of Barneys New York, the new space aims to create contemporary experiences that resonate with discerning consumers.

The store will showcase a reimagined layout featuring exquisite experiences that stimulate the senses, alongside exclusive products and emerging brands. This transformation turns Barneys Ginza into a sophisticated "GINZA WONDERLAND"—a haven for adults seeking more than just shopping.

Concept Overview: Memory and Creativity

The core theme of this renovation, "Memory and Creativity," focuses on honoring Barneys New York’s history while introducing innovative concepts that allow customers to experience a sense of privilege. With high-quality customer service and a new store layout designed to thrill mature shoppers, Barneys aims to provide enriching experiences that enhance everyday life.

Newly Introduced Spaces

Aiming to create a space filled with excitement and discovery for discerning adults, Barneys New York has unveiled new areas inspired by its origins in downtown NY. These include the “UNION SQUARE,” “CHELSEA GIFT,” “SOHO COLLECTION,” and “BARNEYS CAFE BY CROWD ROASTER.” Each space is designed to offer unique attractions, ensuring that visitors can expect new discoveries during every visit.

• - UNION SQUARE: This dynamic pop-up space will host limited-time collaborations with high-profile brands and artists, mirroring the vibrant atmosphere of New York's Union Square. It's a melting pot where trends intersect with people, creating an energetic environment.

• - CHELSEA GIFT: This gift corner, themed around the ideas of a creative townhouse in downtown Chelsea, features a variety of items, including fashion accessories and unique home goods. It promises to connect the sensibilities of gift-givers and the delight of recipients with special items exclusive to this space.

• - SOHO COLLECTION: Here, visitors will find a curated selection of quality goods that appeal to those who appreciate the finest details. Inspired by the classy atmosphere of SoHo, this area invites shoppers to discover their own unique treasures.

• - BARNEYS CAFE BY CROWD ROASTER: This new café area offers thoughtfully selected food and drink that aligns with the fashion ethos of Barneys. It serves as a relaxed space for customers to unwind in the heart of Ginza, featuring exceptional coffee from the reputable CROWD ROASTER.

Store Information

Store Name: Barneys New York Ginza
Address: 6-8-7 Ginza, Chuo-ku, Tokyo
Opening Hours: 11:00 AM to 8:00 PM

Founded in 1923 by Barney Pressman in Manhattan, Barneys New York has grown to include nine stores across Japan, including locations in Ginza, Roppongi, Yokohama, Kobe, and Fukuoka, as well as outlet stores and an online shop. The brand provides a wide range of items, including men's and women's clothing, accessories, and shoes, as well as homeware and stationery. Through unique displays, service, and communication, Barneys offers a refreshing experience that encourages adults to enjoy shopping together.

For more information, visit the official online store or follow their Instagram.