Coopersville Family Fare Celebrates Grand Re-Opening with Tailgate Inspired Event

A New Chapter for Coopersville Family Fare



Coopersville, Michigan, is buzzing with excitement as the Coopersville Family Fare, a staple in the community, celebrated its grand re-opening in style. Under the banner of SpartanNash®, the store has undergone a major remodel to enhance the shopping experience. With its new look, the grocery destination aims to champion community engagement while offering fresh, quality products.

Located at 1181 W. Randall St., the store's revitalization comes as families are gearing up for tailgating season, making the timing of the celebration particularly fitting. Shoppers can expect a vibrant, market-style atmosphere that welcomes all with open arms. The updated layout sees an expanded produce section situated right at the entrance, offering an abundant selection of fresh fruits and ready-to-eat parfaits. This strategic positioning not only entices the senses but sets the tone for the quality and freshness that follows throughout the store.

Tailgate-Themed Celebration



To mark the occasion, the Family Fare team organized a tailgate-themed celebration featuring an array of activities for families. Guests indulged in delicious food, participated in games, and enjoyed treats served from the Our Family® food truck. This festive gathering wasn't just about shopping; it was a community celebration that brought together local residents in the spirit of fun.

Jay Mahabir, Vice President of Retail Operations for SpartanNash, expressed his enthusiasm at the re-launch event, stating, "We're thrilled to debut this updated Family Fare in conjunction with Coopersville High School's senior night. The updated layout and new features are designed to make shopping smoother, faster, and more enjoyable – with personalized touches just for the Coopersville community."

Enhanced Features for Convenience



The remodel introduces several exciting features that cater specifically to the needs and preferences of Coopersville shoppers. These include:

  • - Expanded Produce Section: An inviting area that showcases a broad assortment of fresh fruits and ready-made delights.
  • - Enhanced Deli Offerings: Grab-and-go meals and fresh-prepared sandwiches ensure that busy families can find convenient meal solutions.
  • - In-House Bakery: Freshly prepared bread and donuts are made daily, enticing customers with warm, sweet aromas.
  • - Nostalgic Candy Bar: Bringing back sweet childhood memories, this section offers seasonal candies sure to please shoppers of all ages.
  • - Broadened Frozen Foods and Dairy Selections: More options in these aisles mean better choices for families.
  • - Updated Self-Checkout Areas: Streamlined check-out services accelerate the shopping process, enhancing convenience.
  • - Family Fare Rewards: With member-exclusive prices and digital coupons, saving money has never been easier.

Community-Centric Offerings



In a bid to serve the specific desires of the Coopersville community, the Family Fare team conducted a thorough analysis of customer preferences. As a result, customers can now find Coopersville Broncos apparel among the store's offerings, an increased range of yogurt, various coffee and specialty beverages, and even daily-prepared sushi. Seasonal merchandise for holidays is also highlighted, making shopping for special occasions simpler and more enjoyable.

Shane Mast, Store Director, emphasized the store's commitment to the community. "This remodel is about giving back to the community that supports us every day. We're proud to create a space that feels like home and brings people together," said Mast.

Giving Back to Coopersville



As part of the grand re-opening festivities, the Family Fare team proudly presented a donation of $5,000 to Coopersville Cares, a local nonprofit organization dedicated to community welfare. This gesture underscores SpartanNash's commitment to support local initiatives that address housing, food, and clothing needs.

Following this successful event, SpartanNash is set to unveil another remodeled Family Fare in Byron Center, slated for a grand reopening on November 12. This consistent effort to enhance shopper experiences indicates a bright future for SpartanNash and its community connections. For Coopersville, the Family Fare is more than just a grocery store; it stands as a symbol of local pride, enhancing the community's daily life and festivities.

As the holiday season approaches, the Coopersville Family Fare is fully prepared to serve its customers, blending warmth, community ties, and exceptional service to ensure it's not just about shopping, but about connecting and celebrating together.

Topics Consumer Products & Retail)

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