#Japan #Tokyo #BtoB Growth EXPO #Engagement Stock #Michi Sengoku

BtoB Growth EXPO for HR: A Pioneering Event

On July 29, 2026, Michi Sengoku, the CEO of Minami Aoyama Advisory Group, will participate in the much-anticipated event, BtoB Growth EXPO for HR, hosted at Bell Salle Shibuya First. This significant event, organized by Growth DX, aims to explore the latest trends and innovations in the HR sector.

Key Session: AI and Recognition Data

Sengoku will share the stage with Hiroyuki Kishi, a professor at Keio University’s Graduate School of Media Design. Together, they will present a session titled, “The Cutting Edge of Global HR: AI × Recognition Data for Next Generation Engagement Management.” The session focuses on how companies can utilize AI to analyze recognition data, creating a more engaged and effective workforce.

The Importance of Recognition

In today’s HR landscape, recognizing employees’ contributions is becoming increasingly vital. Traditional methods, such as periodic surveys, fail to capture the day-to-day dynamics of employee engagement. Instead, a new approach that leverages recognition data allows organizations to visualize patterns of employee contributions and engagement shifts over time, offering a more accurate and timely measurement.

Minami Aoyama's Contribution

The Minami Aoyama Advisory Group has developed a service called Engagement Stock, which assists companies in visualizing key behaviors that they wish to promote. This service is particularly useful in enhancing health management practices and fostering a culture of recognition within organizations. By structuring recognition as measurable data, firms can establish tailored strategies that align with their specific objectives.

Practical Insights on Engagement Management

During the session, attendees can expect a comprehensive overview of global HR trends concerning the datafication of recognition and its AI analysis. This will include tactics for visualizing engagement states and contributions that are often overlooked in traditional surveys. Sengoku and Kishi will highlight practical examples of how Engagement Stock is used to support employee growth while enhancing psychological safety at the workplace.

Event Details

• - Event Name: BtoB Growth EXPO for HR
• - Date: July 29, 2026
• - Time: 15:00 JST
• - Location: Bell Salle Shibuya First, 2nd Floor
• - Organizer: Growth DX
• - Participation Fee: Free
• - Registration: Available until July 28, 2026, at 18:00 JST via this link

This event welcomes HR leaders, recruiters, organizational developers, and anyone interested in boosting employee engagement.

A Statement from Michi Sengoku

Michi Sengoku shared his perspective on the significance of the session: “Enhancing engagement begins not with extraordinary measures but rather with creating frameworks that encourage daily constructive behaviors. Alongside Professor Kishi, I aspire to provide actionable insights that connect global HR trends with local practices.”

The Engagement Stock Concept

The Engagement Stock is designed to quantify and visualize employee actions that a company wants to encourage, such as health management, philosophy dissemination, recognition, continuous learning, and safety activities. This tailored system is an invaluable tool for organizations looking to implement specific engagement strategies.

About Minami Aoyama Advisory Group

Established in March 2013, Minami Aoyama Advisory Group specializes in comprehensive support, from building recognition frameworks and AI integrations to designing compensation systems. They strive to provide Japan's HR professionals with strategic insights that are well-suited to the AI era, merging cutting-edge technology with expert knowledge.

Contact and Inquiry

For more information regarding this event or deeper inquiries, please visit this contact page and ensure to specify “Inquiry from a journalist” in your message. Media kits, including photographs and diagrams, are available upon request. Moreover, the group also offers specialized consulting regarding IPOs and M&As. Interested parties are encouraged to reach out for consultation.