#Japan #Custom Apparel #MUFG #Okayama #Paintory

Paintory and MUFG: A Strategic Partnership for Custom Apparel

In a groundbreaking partnership, Paintory, a company specializing in custom apparel, has enlisted the services of the Mitsubishi UFJ Financial Group (MUFG) to roll out corporate-facing services. Based in Okayama, Japan, Paintory is dedicated to crafting a unique supply chain for Direct-to-Consumer (D2C) custom apparel. Through this collaboration, MUFG has leveraged Paintory’s capabilities to support the production of original apparel, establish an exclusive e-commerce site for employees, manage individualized delivery, and provide tailored customer support.

Founded in 2015, Paintory has built its business on the mission to contribute to each individual’s self-realization in a diverse world, allowing anyone to create high-quality custom apparel without inventory risks. Launched in November 2017, their platform, paintory.com, enables users to design and sell apparel online, starting with just one piece. With the anticipated rollout in April 2024, Paintory aims to extend its offerings for corporate clients by enhancing their existing services. This includes not just the development and structuring of custom apparel on paintory.com, but also support in brand planning and product strategy, fulfillment, and customer service, creating a comprehensive solution for D2C custom apparel supply chain.

MUFG, in its efforts to enrich inner branding and boost employee engagement, has previously organized sports event attendance for employees, distributing branded cheering goods adorned with the MUFG logo. This year, seeking to innovate, they chose to provide original apparel options through Paintory’s e-commerce platform, enabling employees to shop directly without the burden of stock management. This initiative also allows MUFG to respond to staff requests for everyday apparel, diversifying their merchandise to include higher-quality items.

Employees can now explore a range of original apparel that caters to their preferences, with the convenient addition of delivery services provided directly to them. The collaboration features 26 items customized after thorough consultation between both parties. From basic items adorned with the MUFG logo to limited-time offerings featuring the logos of sponsored sports leagues, employees expressed satisfaction with the wide variety of choices available—ensuring that not only themselves but also their families can wear the apparel through the inclusion of kids’ and baby sizes.

Upon placing an order, the information is instantaneously relayed to facilitate smooth operations, from production directly to designated addresses. Additionally, Paintory fully manages all customer support regarding items and orders, lightening the load on MUFG’s administrative team.

As part of expanding its footprint in the realm of high-value D2C custom apparel, Paintory plans to continue strengthening its services available through paintory.com and its offerings to corporate clients.

Available Items on the MUFG Employee Exclusive E-commerce Site (As of August 13, 2025)

• - Caps (Embroidered)
• - Bucket Hats (Embroidered)
• - Open-Color Shirts (Embroidered)
• - Relaxed Fit Cardigans (Embroidered)
• - Polo Shirts (Embroidered)
• - Long Sleeve Shirts (Embroidered)
• - T-Shirts (Embroidered)
• - Kids T-Shirts (Printed)
• - Baby T-Shirts (Printed)
• - Coveralls (Embroidered)
• - Sweat Styles (Printed)
• - Sacoche Bags (Printed)
• - Accessory Cases (Printed)
• - Plus 13 additional limited items that are no longer available.

In conclusion, Paintory is committed to providing a high level of convenience and value-added D2C custom apparel solutions as it enhances its services and functionalities for corporate clients.

About Mitsubishi UFJ Financial Group

• - Company Name: Mitsubishi UFJ Financial Group
• - Location: Marunouchi, Chiyoda, Tokyo, Japan
• - Established: April 2, 2001
• - Capital: 2.1415 trillion yen (As of March 31, 2025)
• - Representative: Hiroki Kamezawa, President
• - Business Description: Management of subsidiary companies and group operations, along with related businesses.
• - Official URL: www.mufg.jp

About Paintory

• - Company Name: Paintory Inc.
• - Location: Motu Uonmachi, Tsuyama, Okayama, Japan
• - Established: March 2015 (Acquired by Gifty Inc. in October 2022)
• - Capital: 100 million yen
• - Representative: Yuhta Katayama, CEO
• - Business Description: Operation and development of custom apparel production and sales platform "paintory.com"
• - Official URL: www.paintory.co.jp and paintory.com