A Grand Popup Event at Toranomon Hills
Starting on August 1, 2025, the new champagne brand
Meilleurevie has teamed up with the renowned gelato shop
CARINA for a unique popup experience at Toranomon Hills, located on the 3rd floor of the complex. Since its establishment in 1987 in Meguro, CARINA has been a staple in the gelato scene, but it had closed its doors in 2000. Now, it's back for a limited time during this exciting collaboration, inviting guests to taste the delicate flavors of its gelato paired perfectly with Meilleurevie champagne.
Exciting Promotions and Giveaways
Among the highlights of this popup event is a special giveaway for visitors. Customers who order champagne during the popup will have the chance to receive a beautiful diamond necklace attached to the Meilleurevie bottles. Although specific dates for the giveaways haven’t been disclosed, it is anticipated to take place over four days of the popup's operation, adding an extra touch of excitement for attendees.
Collaboration with Local Favorites: Hinode Chaya
In this delicious collaboration, the popup event will also feature
Hinode Chaya, a well-known sushi restaurant from Kanagawa. With a strong presence on social media, especially YouTube, Hinode Chaya has gained a massive following due to its skilled chefs and their charming, approachable demeanor, boasting an impressive 280,000 subscribers. Guests can look forward to exclusive lunch specials featuring their famous tuna don, which sells out quickly – a testament to its popularity. In addition, all patrons will receive a complimentary gelato at the end of their meal, ensuring a sweet ending to the culinary journey.
Special Seasonal Treat: Sake Kasu Gelato
For a limited time during this event,
Sake Kasu Gelato will be introduced, made from sake kasu sourced from
Tako Town in Chiba Prefecture. This unique gelato uses sake lees derived from high-quality
Tako Rice, a brand known since the Edo period. This collaboration emphasizes CARINA’s commitment to using local ingredients and exploring partnerships with various sake breweries across Japan, showcasing the artistry involved in creating these delicious desserts.
Future Prospects and Continued Innovation
The popup collaboration at the Toranomon Hills venue is set to run until August 9, and the overwhelming response has led to sold-out items even on weekdays. As Meilleurevie and CARINA embark on their revitalization journey, the anticipation is high for what the future holds for these brands. With their dedication to quality and unique flavor experiences, both are well-positioned for further growth and success.
Popup Location and Visitor Information
Address: 3rd Floor, Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo, 105-6490. Guests are encouraged to visit during this limited-time event.
Company Information
Address: 5-2-33 Akasaka, Minato-ku, Tokyo, 22F
Website:
Meilleurevie
Instagram:
Meilleurevie Instagram
E-commerce:
CARINA Online Shop
Instagram:
CARINA Instagram
Instagram:
Sake Kasu Gelato Instagram
For inquiries, please visit the respective websites.