#Japan #Tokyo #Kids Flea Market #New Year Money #Cashless Transactions

Kids' Flea Market Launches New Survey

As the New Year approaches, many children receive 'otoshidama,' or New Year's money, from family members. This gift often serves as a pivotal moment for children in Japan, marking their introduction to managing finances. An evolving financial landscape, fueled by the widespread adoption of cashless payments and the expansion of the new NISA (Nippon Individual Savings Account), has raised questions about how today's children perceive and handle their money.

In response to these changes, the NPO Kids' Flea Market, based in Nakano, Tokyo, is conducting a survey aimed at understanding children's real feelings and attitudes towards their otoshidama management. This survey reaches out to families who have participated in previous Kids' Flea Market events and seeks to collect valuable insights into the financial habits and preferences of today’s youth.

What's Inside the Survey?

The survey delves beyond simple statistics on how children spend their money. It includes distinct 'Reiwa-era' considerations such as:

• - The prevalence of cashless otoshidama and children's genuine feelings about digital money.
• - The percentage of families investing their New Year's money into new NISA accounts.
• - The distinguishing factors between 'money received' and 'money earned through flea market sales.'

This survey aims to reveal the financial practices adopted by families and the modern mindset of kids regarding money management, set against the backdrop of a significant shift in Japan's financial ecosystem.

Expected Outcomes

Results from this survey are expected to be published in early February, offering insights that reflect the prevailing attitudes of children toward financial education and management. The objective is not just to quantify responses but to capture the essence of the new generation's relationship with money.

By placing the emphasis on educational experiences within an exciting marketplace environment, the Kids' Flea Market events allow children to practice pricing, negotiate with customers, and maintain financial records. This hands-on experience plays a pivotal role in convenience and teaches them about profit and loss, fostering a genuine understanding of financial matters.

Kids' Flea Market January Schedule

Upcoming events for the Kids' Flea Market are scheduled for January at the following locations:

• - January 17 (Saturday)

Venue: Daimaru Shimonoseki
Location: Shimonoseki, Yamaguchi

• - January 18 (Sunday)

Venue: Sea Mall Shimonoseki
Location: Shimonoseki, Yamaguchi

• - January 25 (Sunday)

Venue: Kasukabe New Public Office
Location: Kasukabe, Saitama

During these events, children create original accounting sheets to visualize their profits and reflect on their experiences throughout the day. It’s an engaging way to not only collect their thoughts but also understand the value of their individual efforts.

Invitation to Cover the Event

The Kids' Flea Market welcomes media coverage of its events and the survey findings. Writers and reporters are encouraged to observe firsthand the genuine enthusiasm exhibited by children engaging in business activities—deciding prices, negotiating sales, and managing finances.

For more specific inquiries regarding the event or to request an interview, please email us to specify your preferred date or location from the schedule. The insights we garner from children's perspectives on cashless otoshidama, their attitudes towards savings and investments, and the educational implications of their experiences are available for discussion.

Contact Information:
NPO Kids' Flea Market
Address: 4-3-9 Yayoi-cho, Nakano, Tokyo, 164-0013
Phone: 03-3384-0675 (Weekdays 12:00 PM to 3:00 PM)
Email: [email protected]
Website: Kids Flea Market