#USA #Copenhagen #Modern Meadow #INNOVERA™ #Bio-Design

Modern Meadow Unveils INNOVERA™ at Global Fashion Summit

Modern Meadow, a pioneer in bio-design technology, is set to reveal its innovative material, INNOVERA™, at the upcoming Global Fashion Summit held in Copenhagen from June 3-5. This cutting-edge alternative to leather was previously known as BIO-VERA® and represents a significant advancement in sustainable fashion.

A New Era in Sustainable Materials
As the primary product of Modern Meadow, INNOVERA™ underscores the company's commitment to offering a superior sustainable leather alternative. Dr. David Williamson, CEO of Modern Meadow, emphasizes that the future of fashion depends on innovation driven by bioengineering and nature-inspired solutions. With INNOVERA™, Modern Meadow seeks to foster a substantial shift in the fashion industry towards sustainability.

INNOVERA™ is formulated with plant-based proteins, biopolymers, and recycled rubber, achieving an impressive renewable carbon content of over 80%. This material not only mimics the aesthetic and texture of traditional leather but also outperforms it in terms of durability—being lightweight and twice as strong as conventional leather. Additionally, it is versatile and adaptable to existing manufacturing processes, making it a practical choice for designers and brands across sectors including fashion, footwear, automotive, and interior design.

UN Sustainable Innovation
During the Summit, Dr. Williamson will take part in a panel discussion titled “Bio-Design Futures,” moderated by Sourcing Journal’s editor, Jasmin Malik Chua. This diverse panel—comprising experts from various fields, from bio-design to tanneries and policymakers—will delve into the need to diminish reliance on petroleum-based materials in fashion. Issues such as sustainable alternatives and the transformative power of renewable materials will be key topics of conversation, making for a compelling dialogue on the future of the leather industry.

Enhancing Collaboration
The inclusion of various stakeholders from the leather ecosystem highlights the importance of collaboration in moving towards sustainable practices. The panel aims to spotlight how innovative materials like INNOVERA™ can reshape the luxury market by utilizing unique properties of plants, thus allowing for enhanced creativity and environmental stewardship.

As Dr. Williamson invites Summit attendees to experience the next chapter in sustainable fashion with INNOVERA™, it’s clear that Modern Meadow is not just innovating but redefining the standards of material performance and ecological responsibility.

Visit Modern Meadow at the Summit
Attendees interested in learning more about INNOVERA™ can visit Modern Meadow at Booth 08 in the Innovation Forum during the Global Fashion Summit. Here, they can explore how this transformative material can harmonize innovation with tradition without compromising on quality or performance. With INNOVERA™, Modern Meadow exemplifies how the fashion industry can adapt to meet the demands of a more sustainable future.

About Modern Meadow
Founded in Nutley, New Jersey, Modern Meadow is a leader in sustainable material innovation. INNOVERA™ represents the forefront of their mission to create high-performance products that respect the planet. For further information, visit their website at innovera-world.com or follow them on Instagram and LinkedIn for the latest updates.

This revolutionary launch at the Global Fashion Summit showcases the commitment of Modern Meadow to lead in eco-friendly design, demonstrating how the integration of sustainability in luxury materials is no longer an option but a necessity for the future.