Kokuyo's Motivational Pen Wins Best Solution Award at Gamification Award 2025
In a significant achievement for educational tools, Kokuyo Co., Ltd., based in Osaka, has announced that its innovative IoT stationery product, the "Motivational Pen for Homework," was awarded the "Best Solution Award" at the Gamification Award 2025, organized by Sega XD and the Gamification Research Institute. The award was presented on November 21, 2025, recognizing the product's contribution to enhancing children's learning motivation through gamification techniques.
The Motivational Pen, which successfully integrates with a smartphone app, has been designed to visualize children's daily efforts, encouraging them to engage more enthusiastically in their studies. Since its launch in 2019, the product has seen impressive success, with cumulative shipments surpassing 60,000 units by the end of October 2025. Furthermore, a renewal of the product was announced in November 2025, reflecting Kokuyo's commitment to continual improvement and innovation in educational tools.
The Gamification Award highlights companies and organizations that have made excellent initiatives utilizing gamification, rewarding those who provide practical and widely accepted solutions. The evaluation committee praised the Motivational Pen for transforming home assignments into a “win-win” experience for both parents and children, thus establishing high societal recognition and acclaim as a long-selling product. Additionally, the recent introduction of the "Motivational Pen for Adults" has broadened its appeal, balancing functional value with emotional insights and contributing to its ongoing popularity.
The device enhances learning engagement by using a sensor-equipped attachment that is mounted on a pencil. As children interact with their studies, the app visualizes their accumulated "Motivation Power." This element creates a positive feedback loop between writing and praising, facilitating smoother communication between parents and children and encouraging self-directed learning habits.
For further details, Kokuyo has provided various resources:
The app offers not only fun for children but also provides content that allows both parents and children to feel a sense of achievement over time.
To support adults pursuing goals such as acquiring certifications or reskilling, Kokuyo has developed the "Motivational Pen for Adults." This innovative tool also helps visualize study time simply by attaching it to a regular pen, working in tandem with a smartphone to maintain motivation. By offering rewards based on engagement time (gamification) and enabling user communication for connection, this pen addresses common feelings of isolation in adult learning.
The Adult Motivational Pen recently won the Grand Prize at the 2025 Stationery Election and was listed among the top 30 hit products of 2025 by Nikkei Trendy.
For further exploration of this remarkable product, please visit: Adult Motivational Pen Homepage
The Gamification Award 2025 is an annual accolade honoring outstanding initiatives utilizing gamification. It includes three categories: "Best Solution Award" for practical solutions, "Future Award" for pioneering advancements, and "Challenge Award" for innovative approaches that break traditional molds. Each category selects one initiative that exemplifies excellence in its respective area.
Please note that the above information is current as of the announcement date and may be subject to change without notice. For inquiries, Kokuyo can be reached through its customer support page: Kokuyo Customer Support
The Motivational Pen, which successfully integrates with a smartphone app, has been designed to visualize children's daily efforts, encouraging them to engage more enthusiastically in their studies. Since its launch in 2019, the product has seen impressive success, with cumulative shipments surpassing 60,000 units by the end of October 2025. Furthermore, a renewal of the product was announced in November 2025, reflecting Kokuyo's commitment to continual improvement and innovation in educational tools.
The Gamification Award highlights companies and organizations that have made excellent initiatives utilizing gamification, rewarding those who provide practical and widely accepted solutions. The evaluation committee praised the Motivational Pen for transforming home assignments into a “win-win” experience for both parents and children, thus establishing high societal recognition and acclaim as a long-selling product. Additionally, the recent introduction of the "Motivational Pen for Adults" has broadened its appeal, balancing functional value with emotional insights and contributing to its ongoing popularity.
Features of the Motivational Pen
The device enhances learning engagement by using a sensor-equipped attachment that is mounted on a pencil. As children interact with their studies, the app visualizes their accumulated "Motivation Power." This element creates a positive feedback loop between writing and praising, facilitating smoother communication between parents and children and encouraging self-directed learning habits.
For further details, Kokuyo has provided various resources:
Exciting Features of the App
The app offers not only fun for children but also provides content that allows both parents and children to feel a sense of achievement over time.
Introducing the Adult Motivational Pen
To support adults pursuing goals such as acquiring certifications or reskilling, Kokuyo has developed the "Motivational Pen for Adults." This innovative tool also helps visualize study time simply by attaching it to a regular pen, working in tandem with a smartphone to maintain motivation. By offering rewards based on engagement time (gamification) and enabling user communication for connection, this pen addresses common feelings of isolation in adult learning.
The Adult Motivational Pen recently won the Grand Prize at the 2025 Stationery Election and was listed among the top 30 hit products of 2025 by Nikkei Trendy.
For further exploration of this remarkable product, please visit: Adult Motivational Pen Homepage
About the Gamification Award 2025
The Gamification Award 2025 is an annual accolade honoring outstanding initiatives utilizing gamification. It includes three categories: "Best Solution Award" for practical solutions, "Future Award" for pioneering advancements, and "Challenge Award" for innovative approaches that break traditional molds. Each category selects one initiative that exemplifies excellence in its respective area.
Please note that the above information is current as of the announcement date and may be subject to change without notice. For inquiries, Kokuyo can be reached through its customer support page: Kokuyo Customer Support
Topics Consumer Products & Retail）
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